The second edition of the Global Web3 Survey, conducted by Consensys and YouGov, reveals growing adoption of crypto and Web3, with marked trends in emerging markets. The study also explores perceptions about blockchain, decentralization and current challenges, such as AI.
Consensys reveals the Web3 trends that are redefining the digital future
The Consensys 2024 survey, conducted in 18 countries between February and May, reveals a fascinating transformation of the digital landscape. Emerging countries are at the forefront of this technological revolution: in Nigeria, 84% of the population already owns a crypto wallet, compared to 66% in South Africa and 50% in India.
Meanwhile, Europe and North America are growing more slowly. In the United States, 43% of adults have taken the plunge into cryptos. Market volatility, traditionally a barrier to investment, is easing. Countries like France and Germany show increasing openness, with +6% and +10% investment intentions respectively.
Web3 is now a reality concrete for a large part of the population. Nearly 93% of respondents are aware of crypto, and their participation in Web3-related activities is increasing sharply. Among the most dynamic areas:
- Web3 wallets: +6 points.
- Blockchain-based games: +3 points.
- Decentralized finance (DeFi): +4 points.
At the same time, this adoption is accompanied by increased awareness regarding personal data. More than 82% of participants believe that large technology companies control too much information, which heightens fears related to content generated by artificial intelligence.
Blockchain and crypto, the future of money
Blockchain is emerging as a revolutionary tool capable of transforming the financial system. Around 47% of respondents want to improve the current system, while 18% call for its total reconstruction.
Cryptos, now seen as “the future of money”, are gaining ground in 14 of the 18 countries studied. Investment intentions are exploding in Africa (87%) and Asia (51%), regions where blockchain meets critical financial inclusion needs.
Furthermore, the adoption of stablecoins like USDT and USDC marks the growing maturity of the crypto market. These stable cryptos are experiencing remarkable growth in Argentina, India and Nigeria, illustrating the growing interest from emerging markets.
In short, the results of this survey highlight a growing enthusiasm for Web3, particularly in emerging economies. Blockchain stands out as a bulwark against societal challenges: reducing the power of large platforms, protecting personal data and countering the risks linked to AI. Web3 is not limited to technological innovation; it also embodies a more inclusive and decentralized Internet on a global scale.
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