Since the launch of the sleep function on X, cryptocurrency has become the most ignored topic on the platform. Far ahead of politics, sport and finance. An unexpected verdict for a sector which has long dictated the pace on social networks.
In brief
- Crypto is now the most ignored subject on X, ahead of politics, sport and finance.
- X's “sleep” feature, launched on April 22, allows Premium subscribers to hide a topic for 24 hours.
- AI-generated spam and apps like InfoFi have significantly degraded the quality of crypto content on the platform.
Crypto, big loser from the “sleep” functionality
A figure had the effect of a cold shower in the crypto community. Nikita Bier, product manager at X, confirmed it bluntly: since the launch of the sleep function on April 22, crypto has become the most ignored subject on the entire platform. It is ahead of politics, the Iranian conflict, sport and even traditional finance.
The principle of this tool is simple. Reserved for Premium subscribers, it allows you to hide a topic from the “For you” thread for 24 hours. Bier himself described it as a way to “modulate the quality of publications”. The users decided: crypto goes first.
This disenchantment does not fall from the sky. The market is going through a difficult time, the fear and greed index is at 29, firmly anchored in the “fear” zone. Google Trends tells the same story: global searches for “crypto”, “cryptocurrency” and “Bitcoin” have been declining steadily since the start of 2026.
AI, the main accused of chain degradation
Behind this massive rejection, a designated culprit: AI-generated spam. The crypto news feeds on
InfoFi-type applications largely fueled the problem. Their model is formidable in the bad sense of the word: paying users for engagement encourages them to publish tirelessly, disregarding any quality.
X tried to regain control in January, changing its API rules to block apps that directly monetized content publishing. A useful stop, but insufficient.
Ki Young Ju, founder of CryptoQuant, sums up the absurdity of the situation: “ It is absurd that X prefers to dismiss cryptos rather than improve its bot detection. » The criticism is fair. Sanctioning an entire subject rather than neutralizing the accounts that pollute it is confusing the symptom with the disease.
The height? However, X continues to invest in crypto at the same time. On April 15, the platform launched Smart Cashtags for iPhone users in the United States and Canada, a tool that displays real-time charts of Bitcoin, Ether or XRP directly in the application.
The platform integrates crypto tools on one side, while its users shy away from them on the other. This paradox reveals a simple truth: the ecosystem does not suffer from a lack of innovation, but from an excess of noise. As long as AI continues to drown out the voices of real analysts, crypto will remain the topic we prefer to silence.
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