The digital age has allowed many creators to express themselves and share their works online. However, it has also exacerbated the challenges related to the protection of intellectual property, fair remuneration and control of works. Blockchain provides an innovative solution to these problems by guaranteeing increased control and transparency in monetization. Here are five major blockchain platforms that are revolutionizing the way creators publish, share and monetize their content.
1. Steemit: An alternative to traditional social networks
Steemit is a pioneering platform that offers users the opportunity to publish content and receive direct compensation in Steem tokens, a native crypto. Unlike traditional social networks like Facebook or Instagram, where the revenue generated mainly benefits the platforms, Steemit directly values the contributions of its users. The business model is based on reader interaction: the more positive votes a publication receives, the more the author is rewarded.
Transparency: Earnings are immediately visible and accessible to users.
Engaged community: Creators benefit from a user base motivated to interact, as they too receive a share of the tokens.
Freedom of publication: Users maintain control over their content, without excessive moderation or censorship.
2. LBRY: The YouTube of blockchain
LBRY is a decentralized content sharing platform, often compared to YouTube, but with one major difference: creators retain full ownership of their works and receive payments directly from their viewers. No intermediaries or centralized algorithms control content visibility, providing complete freedom to creators.
Monetization without intermediaries: Creators can set the price of their content themselves or choose to offer it for free.
Freedom of expression: LBRY guarantees that content cannot be arbitrarily removed by a central authority.
Fair remuneration: Payments in LBC tokens are made directly between creators and consumers, avoiding fees charged by third parties.
3. SuperRare: Revolutionizing the art market with NFTs
SuperRare is a platform specializing in the sale of digital artworks in the form of NFTs (non-fungible tokens). Each work sold is unique, traceable and recorded on the blockchain, thus guaranteeing maximum rarity and transparency. SuperRare has transformed the digital art market by allowing artists to sell their works directly to buyers, with fair remuneration and without the risk of illegal copying.
Guaranteed authenticity: Each NFT is recorded on the blockchain, providing indisputable proof of its provenance.
Automatic royalties: artists can schedule automatic royalties for each future resale of their work.
New Markets: Collectors can invest in digital works securely, knowing they are traceable and authentic.
4. Audius: The decentralized Spotify
Audius is a decentralized music streaming platform that allows musicians to publish their music and directly receive revenue generated from streams. Unlike traditional platforms like Spotify or Apple Music, where a large part of the revenue is captured by the labels, Audius puts the power back in the hands of the artists.
Absence of intermediaries: Artists receive 90% of revenues, compared to a minimal fraction on traditional platforms.
Engaged community: Fans can directly support their favorite artists with AUDIO tokens.
Total transparency: Artists have complete visibility of their income and listening data.
5. OpenSea: The essential marketplace for NFTs
OpenSea is the largest decentralized marketplace for NFTs, encompassing a huge range of content: art, music, collectibles, virtual domains, and more. OpenSea allows creators to monetize their works directly, without going through an intermediary, and to benefit from a global market.
Content Diversity: Users can sell and buy various types of NFTs, whether digital art or trading cards.
Reduced fees: Transactions are less expensive compared to traditional platforms.
Creative control: Artists define their own conditions of sale and benefit from royalties for future resales of their works.
Towards a new era for creators
Blockchain and NFTs are redefining business models for creators by eliminating middlemen and ensuring transparent remuneration. These five platforms illustrate how decentralization allows creators to regain control over their works, better interact with their audience and benefit from new sources of income. Although some challenges persist, such as the volatility of cryptocurrencies and the technical complexity of blockchain, the evolution towards decentralized models seems inevitable.
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