The advantages of Le Clu3 for private banking

Indosuez is the global wealth management arm of Crédit Agricole, France’s leading bank. She launched Le Clu3, a private NFT-focused membership club for its high-end clientele. This is unheard of in the world of private banking. The Clu3 is the work of SiaXperience, the digital design agency of Sia Partners who worked alongside the French Web3 platform METAV.RS.

What is Le Clu3 by Indosuez?

It’s a new loyalty program similar to one we’ve seen with fashion brands like Adidas, Lacoste and Louis Vuitton. According to Simon Foucher, the objective here is to “create a strong community of new generation clients” for wealth management.

The offer includes a “soulbound” genesis NFT for members. It allows ” Secure access to secret sections of the Indosuez website” according to the declarations of the co-founder of METAV.RS, Clement Foucher. A soulbound token cannot be sold or transferred once minted, which means it is locked to this wallet.

This property confers “money-can’t-buy” rewards. Furthermore, it offers “unique and unprecedented experiences”as the declare the creators of Le Clu3.

How the Bank Leverages Blockchain to Scale

Lydie Percier, Chief Innovation Officer of Indosuez, reveals that Sia Partners organized an event at its Paris headquarters targeting tech-savvy offspring. In addition, there are investors and new entrepreneurs in crypto.

” Imagine the value for a luxury brand to have access to this type of high profile customers said Fourcher. Furthermore, she adds that it also goes both ways in terms of recruitment. more of this type of customer in the wealth management division. Le Clu3 tokens are minted on Polygon, . Thus, they can be held in regular or cloud-based wallets.

The Web3, Le Clu3 adventure is off to a good start for Indosuez. But it won’t stop there. Indeed, according to Agathe Malinas, Partner at SiaXperience, ” It’s the beginning of a long story. » Are NFTs the marketing tool of the future?