Samsung’s Latin American subsidiary, Samsung Latam, has just announced the opening of its new space in the Decentraland metaverse. This virtual area called ” House of SAM will constantly host SmartThing experience animations from SAM, the South Korean giant’s virtual assistant.
Samsung is erecting a virtual home for Sam in the metaverse
Last Saturday, Samsung Latam inaugurated the House of SAM on Decentraland (MANA), an Ethereum-based metaverse. It is a virtual space intended for several activities for users of Samsung brand products. Among other things, there will be mini-games at the end of which the winners will obtain rewards for their avatars.
To give you an overview of the activities organized in SAM’s house, visitors are invited to dance to pop music while following a choreography. Additional points will go to whoever repeated the correct moves.
Through this approach, Samsung Latin America intends to get much closer to the new generation of consumers using the metaverse. Of course, in the House of SAM, they will be able to live unique experiences with the help of Samsung’s virtual expert.
” Our customers will be able to interact with each other, participate in exclusive shows, classes and events that we will offer for free on Decentraland, one of the most democratic and open spaces in the Metaverse. Our goal is to get even closer to Generation Z, our young consumers who no longer set boundaries between what is physical and what is virtual. »
Who is Samsung SAM?
Before setting foot in SAM’s house, here is some information about his tenant. First, SAM is the diminutive of Samantha, the real name of Samsung’s virtual assistant which became very popular in 2021.
Although she was slow to land in the metaverse, SAM is a virtual woman very skilled in the use of Samsung products. Funny, this virtual mascot with 3D renderings is a pure production of Lightfarm (Brazilian design company) and Cheil (Samsung marketing company).
Since then, many have fallen in love with SAM, this square-haired expert, to the point of considering her a “waifu”. As a reminder, “waifu” refers to a fictional female character that is very attractive to fans of manga, anime and video games.
Before SAM, Samsung has already developed other assistants like Bixby and NEON.
Samsung is not at its first initiative in the metaverse
Like LG Electronics, Samsung has also developed crypto wallets that allow them to buy bitcoins and NFTs via smartTVs. Basically, the brand has already positioned itself in the markets for non-fungible tokens and chips for bitcoin mining.
As for its metaverse experience, know that Samsung has already launched Space Tycoon, on Roblox, last July. At the beginning of the year, the South Korean company already opened its own store on Decentraland.
In addition, electronics companies like Samsung and LG Electronics are no longer hesitating to set foot in the metaverse. Having understood the challenges of virtual worlds, and related elements, they will rush into it at maximum speed.
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