Bloomberg estimates that the metaverse market will be worth $800 billion within two years. At the moment, the list of companies that rush into this virtual reality continues to grow. And it won’t stop until all the economic players settle there. Recently, Renault announced a project to conquer the metaverse with a view to presenting ” virtual automotive experiences to its customers. Overview !
Renault, supported by The Sandbox for
Aware of the stakes represented by the metaverse, the car manufacturer Renault has developed a plan to establish itself there. Thus, he called on The Sandbox to support him in this initiative.
This virtual world immersion project will ensure that Renault customers have access to virtual automotive experiences in the near future. It also provides for the expansion of the base of potential buyers for the products offered by this company created by Marcel, Fernand and Louis Renault in 1898.
This collaboration between Renault and The Sandbox is much appreciated by Cindy Lee.
” This partnership is an excellent example of collaboration. The Sandbox can grow without any industrial boundaries. We are able to introduce new types of experiences combining automobiles and digital assets in The Sandbox “, had commented the CEO of The Sandbox Korea on the occasion.
Car manufacturers, fond of the metaverse?
Admittedly, Renault isn’t the first automaker to land in the metaverse, but it has to be among the first 10 to do so.
Indeed, the virtual world already lists some major automotive groups such as Volkswagen, Nissan, Hyundai, Audi, Toyota and McLaren.
As a reminder, Volkswagen has set up an advertising campaign called ” Game On » last April. It consisted of hunting for NFTs in a metaverse-like environment.
The Japanese manufacturer Nissan also used similar technology to launch its Sakura electric car. An opportunity for its customers to learn a lot more about this novelty and to test it.
For Hyundai, its fans had been treated to future mobility experiences recently by embarking on a virtual world signed Zepeto.
Audi had also followed in the footsteps of its peers by integrating a system of ” VR in car of Holoride in his cars. Through this device, passengers can connect to a virtual world that will be synchronized with the movement of the car.
Looking at these projects, we will agree that the metaverse is not limited to playful activities for idle people. Some people indeed convey this kind of argument to discredit the actors busying themselves in projects of creation of virtual worlds. If Renault and the other car manufacturers have decided to take the plunge, other companies from various sectors will also hasten to enter it shortly.
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