How could pro-crypto voters swing the US presidential election?

Candidates' positions on crypto could play a crucial role in the race for the White House in 2024. A new study reveals the emergence of a significant “crypto voting bloc,” potentially representing 26 million American voters.

Crypto, a new electoral issue emerges

The Digital Chamber, a trade association for the digital assets industry, conducted a national survey of 1,004 U.S. voters in September 2024. The results, released October 15, highlight the growing importance of crypto-related policies in the American electoral landscape.

According to thestudyone in seven voters (14%) consider a candidate’s stance on crypto “extremely” or “very” important in determining their vote. This group, called “Crypto Voting Bloc”, would represent around 26 million voters, a significant electoral force.

The political distribution of this bloc is particularly interesting. The survey finds that 25% of Democrats and 21% of Republicans are more likely to vote for a pro-crypto candidate. This bipartisan trend highlights the cross-cutting importance of this issue.

Major implications for the presidential campaign

The emergence of this crypto voting block could have significant repercussions on the campaign strategies of presidential candidates. Perianne Boring, founder and CEO of the Digital Chamber, believes these voters could “tip the scales” in a tight race.

The survey results also show a strong correlation between interest in crypto and certain demographic groups. Notably, two in five Black voters said a candidate's crypto policies would greatly influence their vote, more than double the proportion among white voters.

Faced with this data, the main candidates are beginning to adjust their positions. Democratic candidate Kamala Harris recently expressed support for policies aimed at protecting black investors. For his part, Donald Trump has proposed ambitious plans, including a national bitcoin reserve and regulatory frameworks favorable to innovation.

In short, the “crypto voting bloc” is emerging as a new force in the American political landscape. As the race for the White House heats up, candidates' positions on crypto could well become a crucial issue, capable of influencing the outcome of the 2024 presidential election.