Maison Hennessy is the world’s leading cognac producer. It has passed on its unique know-how from generation to generation. Created by Richard Hennessy, the brand has been the cognac leader for over 250 years. That said, since last year, Hennessy has been launching notable Web3 projects. The brand recently announced the launch of a Web3 platform called H3nsy. Find out what it’s all about.
A brand dedicated to the cognac producer’s Web3 projects
Hennessy recently unveiled its new H3nsy platform. The latter will focus on Web3 projects. She will also devote herself to the innovative initiatives of the cognac brand. The new platform represents a new brand, having its own website and Twitter account. The H3nsy ecosystem will enable the cognac brand to strengthen its commitment to Web3 projects, innovations and collaborations.
The launch of the Web3 platform allows Hennessy to take a new step into the blockchain sector. H3nsy will serve as a hub for the community of the brand of 250 year old cognac. Members of the community will be able to learn in real time about Hennessy’s Web3 initiatives. They will thus be able to get more involved in these projects to support the brand.
Laurent Boillot, CEO of Hennessy, said : “For Hennessy, Web3 goes beyond NFTs and extends to traceability and other practices that will improve the future of our business. The introduction of H3nsy now allows us to focus and communicate on these efforts and gives our community a place to connect to this new part of our business.“.
2022, the year of exciting projects!
Hennessy launched various Web3 projects during 2022. In particular, there was the project for the brand’s first NFT bottle. Each bottle was sold for $250,000, via the Blockbar platform.
The House of Spirits has also launched an NFT cultural social club, called Café 11. The launch of the club was done in collaboration with the DAO Friends with Benefits (FWB).
The H3nsy ecosystem will be a membership and hub platform for different entities. These are: communities, cultures and creators. Future NFT partnerships and announcements from the Café 11 program will also be showcased on the new platform. H3nsy is also expected to host Web3 bottle drops and the brand’s other blockchain innovations. Hennessy will thus continue to be a major player in the Web3 space.
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