Google recently announced a major integration that could transform the way users interact with crypto. Now users can search for any .eth domain name and check the associated balances directly in Google Search. This feature, which draws on data from Etherscan, marks an important milestone in the adoption of cryptocurrencies and blockchain technologies by tech giants.
Google integrates ENS domains!
The Ethereum Name Service (ENS) allows users to create human-readable domain names, such as “yourname.eth,” that are easier to remember and use than traditional long hexadecimal addresses. With this new integration, Google makes access to this information even easier. By simply typing an ENS domain name into the Google search bar, crypto users can see the associated ETH balance, making checking balances faster and more accessible.
This initiative by Google is part of a series of efforts aimed at integrating cryptocurrencies into its services. In October 2022, Google had already introduced a feature allowing you to check Ethereum address balances directly via Google Search. The addition of ENS domains to this feature shows Google's continued commitment to supporting the crypto ecosystem and providing convenient tools for users.
For crypto users, this integration has several advantages. It eliminates the need to browse multiple sites to check balances, reducing the time and effort needed to manage digital assets. Additionally, it enhances security by minimizing the risks of phishing and typographical errors when entering complex hexadecimal addresses.
Wider crypto adoption
Google's integration of ENS domains could boost crypto adoption by making them more user-friendly. Businesses and individuals can now use custom domain names for their transactions, which could encourage wider and more frequent use of cryptocurrencies.
Finally, the integration of ENS domains into Google Search is a significant step forward for the crypto ecosystem. It simplifies access to financial information, improves security and could potentially accelerate the adoption of cryptocurrencies. Initiatives like this show how tech giants can play a crucial role in their daily use.
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