Earning in Bitcoin is not a matter of status. Even when your name is Trump, and you rule from the Oval Office, you can leave a few billion there. While Donald Trump has returned to control of the United States, his family's crypto-media business is faltering. By betting big on BTC, the Trump clan hoped to build a digital treasure. But in the crypto market, neither political influence nor the name on the door guarantees immunity. Power is nothing in the face of volatility.
In brief
- Trump Media loses 54.8 million despite its massive 2 billion investment in Bitcoin.
- The price of BTC falls from 118,000 to 102,176 dollars since the presidential purchase.
- Quarterly revenues are stagnating below $1 million, weighed down by massive legal fees.
- DJT stock falls to $12.70, its lowest level in more than a year.
Trump loses control despite his billions in Bitcoin
The third quarter of 2025 resulted in a net loss of $54.8 million for Trump Media. This company, linked to President Trump, bet big on bitcoin: $2 billion injected in July, when BTC was flirting with $118,000. Since then, the value of the token has collapsed to $102,000, generating 48 million unrealized losses on this investment.
Certainly, the group earned 15.3 million via Bitcoin options and 13.4 million in interest on its other assets. But the 20.3 million legal fees linked to its SPAC merger and the fall in the price quickly darkened the picture. DJT stock tumbled to $12.70, its lowest level of the year.
In the Trumpian imagination, crypto was to be a lifeline. In reality, the market shook it up unceremoniously. Even with power in hands, crypto does not guarantee any financial immunity.
Crypto, communication and strategic mirage for Trump
For Trump, crypto is not just an asset: it is a tool of influence. Its Truth Social platform, its partnership with Crypto.com and its ambitions in predictive markets aim to create a parallel economy. But behind the scenes is less rosy. The turnover in the last quarter? Just $972,900. And still no key audience indicator.
Trump Media prefers to speak of “uncensorable infrastructure”, “strategic expansion”, “crypto treasury”. Yet DJT stock moves on policy, not performance. Since its creation, the company has accumulated quarters of losses without presenting a solid plan.
Trump, who was still castigating cryptos in 2019, is now using them as media leverage. The irony escapes no one: bitcoin is becoming a communication totem, more than a source of real value. Trump's crypto project therefore remains a house of cards: spectacular on the facade, fragile in its foundations.
What every investor should remember
Behind the losses, a lesson emerges. Many followed Trump in his crypto crusade, seduced by his presidential aura. But the market spares no one. Investors must read between the lines of well-oiled storytelling. Numbers never lie.
The Trump strategy, although well-publicized, shows its limits: lack of transparency, dependence on fluctuations and over-media coverage. This cocktail can seduce… but also trap.
Crypto is a world where gains evaporate as quickly as they appear. And those who invest must prepare to hold the helm in heavy weather.
Some facts to keep in mind:
- DJT stock: –25% value in one month;
- Latent loss: $48 million on BTC since purchase;
- Quarterly revenue: just $972,900;
- 114.75M shares held by Trump via trust;
- Current BTC price: $102,176.
When bitcoin falters, an entire building shakes. Volatility, the key word in the crypto universe, strikes without distinction. And some observers are starting to worry about Strategy, the world's largest BTC holder among companies. Will the market withstand the shock? Or are we on the verge of a new correction?
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