Nike is the world’s number one marketer of sports footwear and apparel. The company released a video that suggests that an NFT collection of sneakers will emerge in the popular online game Fortnite. Nike is thus taking advantage of the many Fortnite players to accelerate the adoption of Web3 and NFT thanks to Airphoria.
AirPhoria NFT, the next Nike collection on Fortnite
On all its social networks, Nike announced on June 16 that the “Ultimate Sneakerhunt” will begin on June 20. A short video featuring the prominent Fortnite and Nike Air Max logos accompanied the announcement. This same video revealed the name of the collection: “Airphoria”. You could also see Nike’s logo for its Web3 platform, .SWOOSH, alongside Epic Games’ Unreal Engine logo.
Very few details about Airphoria are known at this time. However, the community think that Nike has developed an NFT game using Fornite Creative 2.0, which allows users to create their virtual island game maps using Fortnite assets.
” I remember that Fortnite recently released Fortnite Creative 2.0 which has a powerful self-build map mode similar to creating games on ROBLOX. I guess Nike may have used this mode to make a game. Two years ago Nike also made a game on ROBLOX, but it was not combined with NFT [s] at this moment “, noted a Twitter user.
Accelerate Web3 Technology Adoption with NFTs
For a long time, Nike’s NFT unit has been making great efforts to attract the attention of traditional gamers. On June 1, .SWOOSH announced its intention to integrate NFTs into games developed by EA Sports, the developer of FIFA football games. But, it is not yet known which specific EA Sports games will feature Nike NFTs.
Fortnite, the online game developed by Epic Games has attracted 242.9 million players in the past 30 days, according to Active Player. Nike, along with Airphoria, could benefit from this player base to accelerate the adoption of Web3 technology and above all test the effectiveness of NFTs in improving the player experience.
In short, Nike has sufficiently demonstrated its desire tobring Web3 technology and NFTs to traditional games, the Airphoria project proves it. Its partnerships with Epic Games and EA Sports demonstrate this enough. Why are other big brands slow to do the same?
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