Former US President Donald Trump is set to make a dramatic entrance into the crypto market. According to an exclusive report from CNBC, the 2024 Republican presidential candidate is planning to launch his own crypto exchange, dubbed “The DeFiant Ones.”
A bold strategy to appeal to the average voter
In a context where crypto is gaining ground, Trump seems to have smelled a good deal and does not intend to stop at simple declarations.
True to his disruptive style, he has announcement this ambitious project on its social network Truth Social, declaring: “ For too long, the average American has been sidelined by big banks and financial elites. It’s time we take a stand, together. “This initiative is part of a broader strategy aimed at winning over the crypto-enthusiastic electorate.
The DeFiant Ones project appears to be a family affair. Eric Trump, the former president’s son, has called the platform “digital real estate,” referring to decentralized finance (DeFi) as a guarantee of financial fairness. Donald Trump Jr., meanwhile, sees DeFi protocols as “the future of finance.”
” What we want to do is conquer a large part of the banking world.” , Trump Jr. explained in an interview with CNBC, highlighting the appeal of decentralized finance to those who have been debanked, an argument that could resonate with many voters
A project that is part of a strong pro-crypto trend
This announcement is part of a clear trend. Indeed, for several months, Trump has been multiplying pro-crypto signals. In July, he gave a historic speech at the Bitcoin 2024 conference in Nashville, where he reportedly raised no less than $21 million for his campaign. More recently, he chose as his running mate Ohio Senator JD Vance, who openly supports crypto.
The revelation by Citizens for Ethics of Trump's hidden crypto fortune, estimated at between $1 million and $5 million, a significant portion of which is in Ethereum, adds credence to his involvement in the sector.
In short, Trump's launch of this crypto platform comes at a crucial moment in his campaign. As his potential rival, Kamala Harris, gains ground on prediction platforms, this initiative could allow her to regain the advantage.
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