Faced with the historic rise of bitcoin approaching $100,000, Trezor, leader in crypto hardware wallets, is experiencing an unprecedented explosion in sales. The manufacturer reports a dramatic 600% increase in weekly sales.
Explosive demand driven by the crypto market rally
On November 22, 2024, as Bitcoin hit a new all-time high at $99,645, Trezor recorded its best sales day ever, surpassing its previous record from May 2023.
Danny Sanders, commercial director of the company, attributes this exceptional performance resulted in a significant drop in Bitcoin reserves on centralized exchange platforms, a sign of growing adoption of self-custody.
This rush towards hardware wallets can be explained in particular by recent cyberattacks targeting several major exchange platforms, pushing investors to prioritize maximum security for their digital assets.
Faced with this explosive demand, Trezor is strengthening its leading position in the secure storage solutions market, while its competitors like Ledger are increasing promotional offers to maintain their market share.
A favorable regulatory context in the United States
The US political environment also plays a significant role in this record growth. Recent political developments portend a “complete change” in regulatory approach, according to Sanders, with a transition to a framework more favorable to the crypto sector.
This expected development in the regulatory landscape promises to provide increased legal clarity, facilitating institutional adoption of cryptos and strengthening the confidence of retail investors.
The market is also seeing increased competition between hardware wallet manufacturers, with Ledger recently launching aggressive promotions on its new line, including the Ledger Flex.
As Bitcoin continues its ascent towards the $100,000 threshold, demand for secure storage solutions is expected to continue to grow. This dynamic proves the evolution of the market, where the security and autonomy of investors become absolute priorities.
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