In the traditional financial model, lucrative investment opportunities are exclusively reserved for a handful of institutional funds and accredited investors, according to SwissBorg. The company wants to shake up this established model by democratizing traditional finance. Provide access to investment tools currently reserved for professional investors and allow everyone to invest in early stage projects. This is to finally integrate retail investors into investment opportunities that were previously out of reach.
SwissBorg: Invest, become a shareholder and partner
Cryptocurrency adoption has made great strides over the past few years. Which led to the establishment and growth of multiple trends. Between DeFi, NFTs, the metaverse, countless blockchain projects… Users get lost in a nebula of protocols and jargons. A situation that complicates access to cryptocurrencies. In response, SwissBorg has created a platform focused on a simple, reliable and community-centric investment approach.
More specifically, it is a platform allowing everyone to simply manage their cryptocurrency assets (purchase, sale, innovative investment tools). It is easy to use, secure and innovative. Anyone can now invest in SwissBorg by participating in the project’s Series A fundraising that is currently taking place. This financing round supports the growth of SwissBorg. It also aims to establish the company as a European market leader. For investors, participating in this Series A offers the opportunity to become a partner of a company whose mission is to create the best investment tool for everyone.
According to the information provided by the company, the funds raised within the framework of the series A will be allocated to different positions:
- 60% of the funds will be used to finance the company’s research and technological development. This includes, among other things, improving the SwissBorg app, creating new products and building new experiences for app users;
- 10% will be allocated to obtaining new licenses and regulatory authorizations. SwissBorg wants to develop new products and services and stay compliant wherever the company operates;
- 30% will come to finance marketing and external growth efforts.
Simplify investing in cryptocurrencies
The SwissBorg project aims to simplify investing in cryptocurrency. This, in particular by mitigating the need to navigate different crypto-finance platforms. To achieve this dynamic, the company has developed its application as a global solution. Presented as the Swiss army knife of crypto, the application allows users to build cryptographic portfolios and to have access to a wide range of investment tools in decentralized finance (or DeFi).
For all its operations (asset deposits, withdrawals, exchanges, management, etc.), the user benefits from an interface that is both simple and intuitive. On the SwissBorg app, users can fund their account with a wide variety of fiat currencies or cryptocurrencies. They can then invest and grow their cryptos through innovative and transparent investment tools.
The application uses several mechanisms to optimize investments and guarantee the greatest transparency and security for users:
- The SwissBorg Smart Engine uses AI to minimize the impact of price volatility that can lead to slippage and is connected to five trading platforms, allowing users to buy cryptos at a good price;
- Swissborg Earn, which provides very simple access to various DeFi protocols capable of generating returns on your cryptoassets;
- Thematics, which allow you to build up in one click diversified investmentmore efficient and less volatile;
- Asset analysis. The company uses a proprietary machine learning algorithm dubbed CyBorg Predictor to predict the movement of an asset;
- Portfolio analysis that allows users to visually chart their performance. This tool also delivers transparent reports of all the transactions carried out, which mention the various costs linked to each transaction;
- Application availability in 60 countries, support for almost 150 fiat currencies and more than 55 cryptocurrencies.
A project centered on its community
“Our greatest treasure is our community”, underline the founders. SwissBorg is a project developed by and for the community. As such, community participation in the SwissBorg project and fundraising are key elements. This operating model creates a decentralized, yet interactive system that drives innovation.
Indeed, in a traditional company, users only care about the quality of the product that must meet their needs. In community models like SwissBorg, users are project stakeholders. They have the opportunity to be both shareholders and partners, and thus to participate fully in the development of the project.
SwissBorg: what’s next?
Between its secure and easy-to-use application, its native token (CHSB) offering many utilities and exclusives in the application, its AI-based tools, its unique products and its large community, SwissBorg has come a long way since its creation in 2017. Indeed, the year 2022 was particularly marked by a succession of new features (SwissBorg Earn, Thematics, bank card deposits, etc.). A dynamic that the company intends to maintain this year.
Always driven by the objective of democratizing wealth management tools, SwissBorg plans this year 2023 to launch:
- A new tool, the DCA (“dollar cost averaging”). It is known to be one of the most reliable long-term investment strategies;
- New DeFi strategies in order to be able to generate returns, in particular through staking. This gives users the opportunity to contribute to the stability and scalability of the ecosystem;
- To offer new investment opportunities through the SwissBorg Launchpad.
And again, this is only a glimpse of the development of the project. SwissBorg continues to create opportunities and develop unique tools for its community.
The SwissBorg platform is a powerful solution for cryptocurrency investments. It stands out for its unique offering of investment products and tools. SwissBorg aims to make more advanced crypto investment strategies available to everyone. It also wants to open avenues of adoption with dozens of fiat currencies available and to simplify access to applications that DeFi enables. The project encourages user engagement with a long-term perspective and an egalitarian ethic.
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