Snoop Dogg has partnered with numerous blockchain and metaverse companies since the rise of NFTs in 2021. He was recently revealed as the co-founder of “Shiller,” a Web3-powered live streaming service. Everything suggests that the famous figure of American hip-hop understands the economic issues of creation and the rise of Web3.
Snoop Dogg and the creator economy movement
Shiller joins the evolution by enabling content creators to monetize their feed. The application makes it easy to tokenize content, which highlights non-fungible tokens.
The Shiller launch appears to be part of a larger creative economy movement in which Web3 will most likely play a role.
This “Web3” movement seeks to cut out the middleman by giving creators complete ownership of their content and the revenue it generates.
Decentralized messaging platforms are also starting to emerge. One of them, called “Damus”, is trying to become the “Twitter killer”.
Supported by Jack Dorsey, Damus landed on the App Store on February 1st. It is built on a decentralized network that allows end-to-end encrypted private messaging, called “Nostr”. The platform offers an integrated bitcoin BTC payment system.
With Shiller, Snoop Dogg is taking part in this fundamental revolution which aims to give power back to content creators by remunerating them directly and allowing them to retain control of their intellectual property.
The implications of Snoop Dogg in the crypto sphere
Snoop Dogg is deeply interested in blockchain and the nascent metaverse. Back in April, it teamed up with metaverse Sandbox to launch a collection of NFTs called “Snoop Avatars”.
In August, he joined Yuga Labs to perform on a metaverse-turned stage at MTV’s Video Music Awards. And more recently he was named “Chief Ganjaroo Officer” from Rootet, a crypto casino.
The creative economy and use of blockchain and NFTs seems to be here to stay. Content creators, including iconic figures like Snoop Dogg, have well understood the benefits of these technologies. However, we must not forget that the opportunities offered by Web3 do not come without risks, as The Sandbox reminds us.
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