Samsung releases 35 million dollars to bring many Latin Americans into the metaverse

If South Korea aims to become the leader of the metaverses in the next 5 years, it will be able to rely in particular on companies like Samsung. Indeed, this electronics giant misses no opportunity to place its balls in the sector as promising as virtual realities. For this, she does not hesitate to spend millions.

Samsung Latam spends $35 million on the Latin American metaverse

In early October, Samsung Latam announced the opening of the “House of SAM” in the Decentraland metaverse. This house inhabited by Samantha, Samsung’s virtual assistant, should experience an influx of visitors due to a host of attractive activities organized on site.

This day, announced that the Korean electronics giant has injected 35 million dollars for its activities related to the metaverse. Objective: bring more young Latin Americans into the virtual world. In other words, Samsung, which also intends to place its products and brands in the metaverse, intends to attract and tune in to Latam customers.

Occupying the plural spaces where your base audience is formed is part of an essential mapping work that no current marketing strategy can do without. “says Anita Caerols in an article published by the South Korean multinational on December 20.

The future of marketing largely depends on fully immersive platforms, believes this director of marketing and corporate citizenship of Samsung Electronics Chile. This is what particularly motivates Samsung to invest in the metaverse, which is like a natural extension of social media platforms.

SAM’s house erected on Decentraland

Target young consumers

But at Samsung, we think so, the Metaverse is a concrete way to connect with young consumers. That’s why we’re investing more than $35 million in initiatives spanning all of Latin America “, she explained.

By ” young consumers she talks about Generation Z, Generation Alpha, Millennials and Boomers. Indeed, their interest in totally immersive digital platforms ” grows continuously.

The results of a LinkedIn study have also shown that 400 million users tread the soil of the metaverses each month. Most of them are 13 years old or younger.

For Samsung, exploring these universes, like Roblox, Fortnite and, more recently, Decentraland, is a way to connect and connect with this audience, which will also be the next massive generation of consumers. And that’s what the Metaverse makes possible now: the exchange of ideas with people who were born in a context where smartphones already existed, the possibility of listening to them. »

Samsung, which is currently increasing its investments in the metaverse, could not fall into the trap. If the few millions injected here and there do not bring him profits for the moment, it is sure that the millions will come in the medium or long term.

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