Omer Adam: Israel's first artist jumps into Web3 in collaboration with Stage11

You have no doubt noticed that the financial markets have been at a standstill for several weeks. In this slow period, some take the time to build the successes of tomorrow. This is notably the case of the Israeli singer Omer Adam, interpreter of the planetary tube Tel-Aviv, who is taking his first steps in Web3. We had the opportunity to exchange a few words with him and to come back to his collaboration with the French company Stage11.

Omer Adam and Stage11

Omer Adam was born in North Carolina, USA, before returning to Israel when he was 3 years old. At 28, he has already broken all records in the Israeli music industry.

Inspired by pop music and Mizrahi rhythms, Omer ADAM has become the most popular Israeli singer of all time, with over 1.4 billion cumulative views on YouTube and over 770,000 monthly listeners on Spotify. In 2019, he made history as the first and only Israeli artist to sell out Yarkon Stadium.

The start-up Stage11 is one of the finest initiatives in musical innovation. Founded by Jonathan Belolo, this start-up reinvents traditional entertainment formats to make them more interactive and immersive. Based on the innovations brought by the metaverse, the public becomes both spectator and actor by participating in different musical experiences. The company recently raised €5 million in seed funding and intends to shake up the music industry.

Jonathan Belolo (co-founder of Stage 11) and Omer Adam (from left to right) — Source: Stage11

First steps in Web 3.0

Omer Adam recently created his avatar in collaboration with the French start-up, demonstrating his enthusiasm for this revolutionary technology. During our discussion, the artist motivated this decision for two main reasons. First of all, the Israeli star says he has been a fan of technologies for a long time, convinced that an artist must evolve with the times. Indeed, for Omer Adam, evolution is a tool of renewal for the artist as well as for the spectator. Introduced by a friend to the concept of NFT, the artist quickly fell in love with it and saw in this digital tool a way to unite a community through art. Omer Adam then invested in this universe, going so far as to hold an NFT from the Bored Ape Yacht Club, the star’s current profile photo on Instagram.

Omer ADAM has always been eager to discover new cultures to nurture his creativity and his art. He fell in love with Web3, discovering a way to share his art without limits. With his avatar, the Israeli artist can express himself in a timeless and universal way. According to him : “The metaverse represents for me the next stage of social networks, offering total immersion. »

Collaboration with Stage11

We then asked the artist about his collaboration with Stage11 and the origins of this project. The world-renowned DJ Martin Garrix was a major player in this meeting, the fruit of various mutual contacts. After a conversation with the founder and CEO of the start-up, Jonathan Belolo, the artist was impressed by the professionalism of the French company.

Omer Adam X Stage11, Source: Stage11

Several famous artists have also chosen to partner with Stage11such as David Guetta, Akon and Snoop Dogg, which reinforced Omer Adam’s desire to join the project.

The artist told us snippets of his exchanges with Jonathan, who comes from an artistic family at the forefront of the French music industry. His father created the independent label Scorpio Music, at the origin of the Village People. He was therefore immersed in the music industry from an early age and was introduced to the dynamics and importance of the interaction between artists and their fans. For Omer Adam, it is this experience that guides Jonathan Belolo in the journey he undertakes with Stage11.

The Israeli star seems to have perfectly understood the stakes of Web3 and its usefulness in the future. For Omer Adam, an avatar is the representation of an artist. It is not a question of replacing the artist, but of sublimating him by letting him express his imagination without limits. To illustrate his point, Omer Adam gave the example of avatar collaborations between artists, which are easier to set up than physical concerts. The Israeli star is therefore convinced that the metaverse and these technologies will enrich human creativity.

Omer Adam X Stage11 Mocap capture session – Source: Stage11

Give more visibility to music in Web 3.0?

To conclude this interview, we asked the artist about his essential role in the emancipation of Web3 within the community of Israeli artists. In response, Omer Adam indicated that he sees himself as an ambassador of this type of music on a global level. For him, Israel is a real startup nation and new generations of artists will quickly adopt Web3. Although this transition will take time, Omer Adam said he is excited to pave the way for a new cultural arc with his collaboration with Stage11.

Omer Adam spent a lot of time creating his avatar and this whole universe with his teams. The artist took advantage of his trips to the Stage11 studios in Paris and Los Angeles to shoot the clip for his latest song, thus proving his dedication. Currently, the artist and the teams are working hand in hand to develop two songs and a show which will be announced very soon. Another good news regarding this collaboration with Stage11 should also arrive soon, but it remains secret for the moment. To make sure you don’t miss a thing, be sure to follow the artist and Stage11 on Instagram and their official sites.

About Stage11:

Stage11 is a tech startup that harnesses advanced technology to reimagine music in the metaverse. With a leadership team drawn from the gaming, fashion and music industries, the company develops platforms and services centered on immersive gameplay, blockchain and mixed reality, which enable artists, brands, creators and fans to co-create unique digital experiences and content in a new cross-platform music metaverse.

Stage11 is headquartered in Paris and Los Angeles to support a diverse team of 34 designers, engineers, artists and sales managers spanning 10 countries on 3 continents.

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