It is with raised fists that the barons of Theta Labs, Samsung Electronics and Alllink ended their meeting today at E-Cruze headquarters in Yeouido. A perfectly normal gesture considering that they had just signed a commercial agreement announcing a great offline NFT utility campaign thanks to ThetaPass.
Offline benefits linked to virtual assets
The day of August 8 will certainly remain in the annals of the major players in this project (Samsung, Theta Labs, Alllink, Shilla Duty Free, etc.). The reason ? It is indeed the day when they signed the launch of the ” largest offline NFT utility campaign to the 100,000 NFT Theta holders.
” Great to partner with @Samsung to launch the largest offline NFT utility campaign ever with some of South Korea’s biggest retailers… »
” We are launching the largest offline NFT utility campaign ever in the world, where over 100,000 NFT holders can use their Theta NFT online and offline through ThetaPass technology. »
The news page of Samsung reports the signing of a memorandum of understanding for the establishment of a ” new Galaxy NFT ecosystem “. Basically, this initiative will accelerate the emergence of customer experience innovations through the intersection of the virtual and the physical. That is, the attribution of real offline benefits from online NFTs.
As advantages, Samsung Electronis has offered discounts or even savings for customers holding “New Galaxy NFT”. However, they will be invited to authenticate their “New Galaxy NFT” on the platforms of the project partners (E-Cruise, Show Golf and Shilla Duty Free Shop).
Note that several details about the “New Galaxy NFT” will be unveiled on August 10.
Theta Labs, NFTs bearing the image of the Samsung Tab S8 and Galaxy S22
Samsung and Theta Labs are not their first NFT collaboration, offline or online. Last February, Theta announced that it will be releasing digital collectibles in conjunction with the release of the Samsung Galaxy S22 and S8.
On occasion, customers have been awarded a unique commemorative non-fungible token by completing a pre-booking and pre-order in South Korea. A registration on the ThetaDrop marketplace had to precede the claim of the NFTs offered for free.
” Our NFT collaboration with Samsung Electronics truly exemplifies the global adoption of Theta’s blockchain technology and marks an important milestone in the growth of our core blockchain purpose built for the video, media and entertainment industry. These NFTs offer unique benefits to customers for pre-ordering Samsung’s flagship mobile devices, an industry first. We plan to provide permanent benefits and privileges to Galaxy customers who own a commemorative Samsung Theta NFT and look forward to building a long-term community among members. “explained Mitch Liu, co-founder and CEO of Theta Labs on the Medium page of the company.
Theta, which has been based on the PoS model since its creation (therefore eco-friendly), a freshly updated Theta Mainnet 3.0 protocol, and also 100,000 peripheral nodes managed by a very large community will not fail to release other projects of this size to shine in the NFT and web3 market. If he promises us a very big campaign of offline NFT utility, we can only wait for what comes of it. Especially with a very dynamic team capable of staying the course despite the market crisis.
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