The Bored Ape Yacht Club (BAYC) collection is one of the largest and most prestigious in the NFT universe. Created by the company Yuga Labs, it has 10,000 non-fungible tokens and represents one of the highest trading volumes in this industry. It is above all one of the most expensive collections to acquire. BAYC holders are celebrities like Shaquille O’neal, Jimmy Fallon, Eminem, etc. Large companies also have BAYCs. You should know that each holder has a full license to use their NFT as they see fit.
Adidas’ BAYC in a World Cup trailer
Adidas is the supplier of several countries participating in the football World Cup which will start in a few days. As with every edition, the German sporting goods supplier has produced a trailer. The particularity of this one is that it makes a nod to new digital technologies. Besides football superstars, it includes a Bored Ape Yacht Club (BAYC). This is the BAYC Indigo Herz, or BAYC #8774. For information, Adidas acquired this NFT in September 2021, for 46 ETH. That’s the equivalent of $156,000.
In the promotional trailer, Indigo Herz is seen depicted on an “Indigoooooals” branded cereal box. The new Ballon d’Or, Karim Benzema, uses the cereals which are balloons. The message is that Karim Benzema eats goals for breakfast. Further, we see Lionel Messi playing table football against a similar character, which recalls his first participation in the world.
Other football stars like Jude Bellingham, Pedri, Son Heung-min, Achraf Hakimi and Serge Gnabry appear in the trailer. Finally, we find the Anglo-Ghanaian rapper Stormzy.
This isn’t the first time a Bored Ape Yacht Club NFT has been used in a commercial. California restaurant Bored & Hungry has also adopted Bored Ape #6184 in its menu and advertising.
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