My Lovely Planet: The Web3 game that is revolutionizing environmental protection

Protecting biodiversity and ecosystems, reducing air, water and soil pollution, improving waste management… Environmental challenges are at the heart of our concerns. It is becoming urgent to raise awareness among as many people as possible about saving the planet, and to mobilize to act effectively.

Founded by Clément Le Bras, ex-CEO and founder of Lilo.org, the French solidarity search engine which donated €5 million to NGOs. My Lovely Planet combines the unifying power of gaming with Web3 technology to have the maximum positive impact on the planet. With this very first game Play-to-Saveplayers have the opportunity to act concretely and directly on the environment, while having fun and making friends in the community

A game supported by the giants of the gaming industry and acclaimed by the general public

The project founder describes My Lovely Planet as the first free Play-to-Save game. People are concerned about the environment, but very often fail to systematically integrate this concern into their daily behavior.

Thanks to its ultra-fun and addictive game, My Lovely Planet has set itself the mission of creating a community of 100 million players committed to the environment by 2030 to:

  • Plant 1 billion trees
  • Clean up 1 million tons of trash from the oceans
  • Protect biodiversity (40k endangered species)

The game has been selected by Ubisoft to be part of the prestigious accelerator program Ubisoft Entrepreneurs Lab at Station F and won the award “Unity for Humanity”, the largest competition for Impact games in the world, awarded by the game engine Unity.

“My Lovely Planet now has over 10,000 monthly active players and has a community of over 500,000 fans on tik tok who embrace the company’s mission.”

Clément Le Bras, founder of My Lovely Planet

A simple but revolutionary concept: You plant a tree in the game, it plants a tree in the real world

My Lovely Planet is a mobile game available on App Store and Play Store. The game takes up the cocooning side of Animal Crossing, adding the fun and addictive aspect of top casual games like Candy Crush Saga. In My Lovely Planet, you play a Lovely Protectora magical animal avatar that you can personalize. Your character evolves on an island, an environment that you can build in your image. With the Game Arena, you can play Candy Crush mini-games or Tetris, solo or in multi-player mode with friends.

The mini-games allow, among other things, to earn seeds that the player can plant on his island to grow trees. In addition to reforestation, the player can also protect the animals of the island and collect waste. Beyond the entertaining dimension of the game, My Lovely Planet really allows players to take care of the environment. The actions carried out on the island are indeed reproduced in reality thanks to the partners of the project.

In concrete terms, 15% of the profits are donated to NGOs that work directly in the field (marine waste / animal protection in France / reforestation / protection of bees / protection of marine animals). The remaining 85% goes back to the token to ensure the sustainability of the project. The application is free, but the game generates revenue through advertisements that the player can watch in order to earn bonuses and In-App purchases.

My Lovely Coin: Bringing value to players, investors and the planet

In order to carry out its mission of protecting the environment, the My Lovely Planet project is launching its token, the My Lovely Coin, or MLC. It is a utility token deployed on the blockchain Polygon PoS.

Thanks to Web3 and the My Lovely Coin token, the My Lovely Planet project aligns the interests of players, investors and the climate within a virtuous ecosystem.

Players will be able to earn or buy MLC tokens, and use these tokens to perform a large number of in-game actions, such as buying magic items, expanding and decorating their islands, or subscribing and gaining access to specific content. such as a vegetable garden, a barn, a farm, a farm, a windmill, a magic telescope, etc.

The most assiduous players will be able to buy NFT Lovely Protectors which will give them access to communities and exclusive gameplay to increase their impact.

Moreover, 85% of In-app purchases and 5% of Ads will be used to “redeem” the MLC on the exchanges. Therefore, the value of the MLC is directly related to the overall revenue generated by My Lovely Planet, and therefore to the growth of the game.

The more players there are, the more valuable the MLC token will be.

Create one of the largest environmental protection funds thanks to My Lovely Coin

My Lovely Planet has also allocated 40% of the MLC’s total supply toEnvironmental Treasuryand aims to make it the largest investment fund for environmental protection in the world.

This fund will be governed by players and MLC token holders, who will be able to vote to choose the projects funded.

The role of the fund is to act effectively for the protection of the environment by financing NGOs and innovative projects for:

  • Decarbonize and drastically reduce CO2 emissions
  • Capturing the CO2 already present
  • Protect biodiversity
  • Reduce global pollution and clean up the oceans
  • Investing in circular industry

The goal of the founders is to become one of the top 30 cryptocurrencies in terms of market capitalization, which stands at $2.4 billion in April 2023. This would mean that the value of theEnvironmental Treasury would reach more than a billion dollars in just a few years.

visual of the web3 game my lovely planet

Engage the next generation with a Web3 game

The game is not based on the Play-to-Earn model at all. It’s more than a game Play-to-Save. The goal is really to promote thecommitment and thecommunity spirit gamers to start an environmental revolution in and via Web3. The project also sets itself the objective of building user loyalty and sustaining the project. A player ethically committed to the project is a loyal player.

The founder of the project doesn’t just want to stop there. The goal is to attract as many users as possible to the project in order to create an important community that will act to save the planet. Clément Le Bras wants to create a community of 100 million people on an international scale.

The game is also distinguished by its educational dimension thanks to its awareness-raising actions. If a player grows a tree in the game, for example, he is informed of the causes of deforestation and good practices to fight precisely against this scourge. By cleaning his environment, he can be informed about pollution, etc.

With more than 500,000 subscribers on the TikTok social network, My Lovely Planet has found a caring and committed audience that supports its project.

Conclusion

My Lovely Planet is an innovative ecological game that allows users to convert their playing time into concrete actions for the environment. Everything the player does in the game transforms his virtual universe into a greener world. These actions actually help regenerate our own planet through reforestation, safeguarding primary forests, protecting endangered animal species and cleaning up the sea.

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