Crypto Start-ups in Europe: Opportunities and Challenge

The cryptocurrency industry has seen rapid growth over the past decade, with more and more people adopting digital assets as a means of payment, investment and innovation. According to a recent report, cryptos saw strong adoption by emerging and frontier markets in 2023, with the Central and South Asia and Oceania (CSAO) region leading the way. Eastern Europe is also ranked in the top 5. However, not all regions are equally welcoming to crypto startups, as they face different regulatory, technical, and social hurdles.

In this article, I will explore the opportunities and challenges for crypto startups in Europe, one of the most diverse regions in the world. I will also compare the European cryptocurrency landscape to that of Southeast Asia (SEA) and the Middle East, two other regions with high crypto growth potential. I will argue that Europe offers a favorable environment for crypto start-ups, but also faces certain risks and uncertainties that need to be taken into account.

Opportunities for Crypto Start-ups in Europe

Europe is home to some of the most innovative and successful cryptocurrency startups in the world, such as Bitpanda and Ledger. These startups have benefited from several factors that make Europe an attractive destination for crypto entrepreneurs, such as:

  • A large and diversified market : Europe has a population of over 741 million peoplewith a high level of internet penetration, financial inclusion and education. The European Union had the second largest GDP in the world in 2024, at $19.35 trillion, after the United States. Additionally, Europe has a variety of cultures, languages ​​and preferences, which creates a rich and vibrant market for crypto-related products and services.
  • A favorable and harmonized regulatory framework : Europe has been a pioneer in regulating the crypto industry, with the aim of ensuring legal clarity, consumer protection and market integrity. The European Commission has proposed Regulation of the Markets of Crypto Assets (MiCA), aiming to create a comprehensive and uniform set of rules for crypto assets across the EU. MiCA covers aspects such as licensing, supervision, disclosure, governance and risk management for cryptocurrency service providers, as well as defining the legal status and requirements for different types of crypto assets , such as stablecoins and utility tokens. MiCA is expected to come into full force and will create a level playing field and a single market for crypto startups in Europe.
  • A dynamic and collaborative ecosystem : Europe has a strong and diverse crypto community, with many events, meetups, hackathons and conferences that foster innovation and collaboration. For example, BLOCKCHANCE 2023 is one of the leading blockchain events in Europe, with more than 5,750 participants, 370 speakers and 100 exhibitors.

Challenges for Crypto Startups in Europe

Despite the favorable conditions for crypto startups in Europe, there are also challenges and risks to consider, such as:

  • A fragmented and competitive market : Although Europe has a large and diverse market, it also has a fragmented and competitive market, with different countries having different levels of crypto adoption, awareness and regulation. European countries leading crypto adoption were Ukraine, Romania, Poland and the Czech Republic, while the bottom five were France, Germany, Italy, Spain and the United Kingdom. United. This means that cryptocurrency startups must tailor their products and services to different customer segments, preferences and needs, and comply with local laws and regulations. Additionally, Europe is seeing a high level of competition between crypto startups, as well as traditional financial institutions entering the crypto space, such as banks, payment providers and fintech companies. This means that crypto startups must differentiate themselves and offer value-added services to attract and retain customers.
  • A volatile and uncertain regulatory environment : It always faces some volatility and uncertainty, as regulations are always evolving and subject to changes and challenges. When I spoke to my contacts, they said that MiCA has been criticized for being too restrictive, complex and costly for crypto startups, especially small and medium-sized businesses. Among the issues raised are lack of proportionality, lack of clarity on the scope and definitions of cryptocurrency assets, high capital and operational requirements, and potential conflicts with existing national and international financial regulations. Additionally, MiCA may encounter resistance and delays from some members and legal challenges from some crypto service providers, which could create uncertainty and instability for the industry cryptos in Europe.
  • A potential backlash and resistance from the public and authorities : Segments of the public and authorities may also experience backlash and resistance, who might perceive crypto as a threat to the established financial system, social order and the environment. For example, some people may view crypto as a tool for illicit activities, such as money laundering, tax evasion, and terrorist financing, and may demand more regulation and oversight from authorities. Some people may also view cryptocurrencies as a source of instability, speculation and inequality, and may oppose their adoption and integration into the mainstream economy. Some people may also see crypto as a source of environmental damage, due to its high energy consumption and carbon footprint, and may advocate for more sustainable and eco-friendly alternatives. These negative perceptions and attitudes may create certain social and political challenges for crypto startups in Europe, as they may be subject to more scrutiny, criticism and opposition from certain stakeholders.

Comparison with Southeast Asia and the Middle East

Southeast Asia and the Middle East are two other regions with high growth potential for crypto, as they have large, young populations, high internet and mobile penetration, and low financial inclusion. However, they also present different opportunities and challenges for crypto startups, compared to Europe. Here are some of the main differences:

  • Southeast Asia has a more dynamic and diverse cryptocurrency market, with higher levels of adoption, innovation and competition. They also have a more innovative and competitive crypto ecosystem, with many local and regional crypto startups, such as Coinhako and, as well as global players such as OKX and BlockFire. However, it also has a more fragmented and uncertain regulatory environment, with different countries having different levels of openness, clarity and enforcement of crypto rules. For example, Singapore has been one of the most crypto-friendly jurisdictions in the world, with a clear and comprehensive regulatory framework, while Indonesia and Malaysia have been more restrictive and cautious, with bans on crypto payments and strict licensing requirements. Thailand, on the other hand, is more welcoming, with Binance launching digital asset exchange, their first operation in Southeast Asia. Additionally, Southeast Asia also faces infrastructural and educational challenges, such as low internet speed and quality, high transaction costs and fees, and low crypto literacy and awareness among the audience.
  • The Middle East has a more nascent and untapped cryptocurrency market, with lower levels of adoption, innovation and competition. Middle East ranks high for crypto adoption, behind Europe, Africa, North America, and Asia-Pacific, with Turkey, Iran, and Saudi Arabia among the top 20 countries. They also have a more nascent and untapped crypto ecosystem, with few local and regional crypto startups, such as BitOasis. They have a more favorable and progressive regulatory environment, with some countries embracing and promoting cryptos as a strategic opportunity, such as the UAE, Bahrain and Israel. In contrast, others, such as Turkey, Iran and Lebanon, are more tolerant and pragmatic. Additionally, the Middle East also has cultural and social advantages, such as a high level of trust and interest in cryptos among the public.


In conclusion, Europe offers a favorable environment for crypto startups, as it has a large and diverse market, a favorable and harmonized regulatory framework, and a dynamic and collaborative ecosystem. However, Europe also faces certain challenges and risks, such as a fragmented and competitive market, a volatile and uncertain regulatory environment, and potential backlash and resistance from the public and authorities.

Compared to Southeast Asia and the Middle East, Europe has a more mature and developed cryptocurrency market, with higher levels of regulation, innovation and competition. However, Southeast Asia and the Middle East have more dynamic and untapped crypto markets with higher levels of adoption, opportunity and interest.

In my humble opinion, Europe certainly remains a force to be reckoned with. Therefore, cryptocurrency startups should take into account the opportunities and challenges of each region and tailor their products and services to the specific needs and preferences of each market. Crypto startups should also leverage the strengths and advantages of each region, and collaborate and learn from each other to create a more inclusive, diverse and sustainable crypto industry.

Anndy Lian is the author of the book “ NFT: From Zero to Hero “. You can find it on his websiteas well as on top twitter.

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