For its 69th anniversary, Playboy is pulling out all the stops and inviting its community to an immersive experience in the metaverse with Sandbox. Discover, play, win rewards… The magazine promises a celebration beyond reality for 6.9 days!
6.9 days of celebration from December 12 to 19
Hugh Hefner launched Playboy in 1953. The magazine has come a long way since its inception. Proof of this is with this celebration of his 69th birthday in the metaverse. Moreover, fans and the Playboy community will have the opportunity to discover the history of the magazine in immersive mode on Sandbox from December 12 to 19. This, thanks to a new collection of NFTs. The collection covers the entire history of Playboy: its past, its present and even the future of the brand.
Playboy is also offering Play-and-Earn quests on The Sandbox during this 6.9 day celebration on the metaverse. Owners of Playboy Rabbitars and Playboy Party People avatars will be able to earn additional rewards. On TwitterThe Sandbox announces a reward pool of “100,000 SAND and exclusive souvenirs” to win. The emblematic characters of Playboy also participate in this experience which is accessible free of charge.
Playboy highlights and strengthens its presence on the metaverse
Playboy hopes to surprise its community with this immersive experience on The Sandbox. This celebration in the metaverse will also come “laying the foundation for a greater MetaMansion experience” according to Liz Suman, Vice President of Art, Editorial and Web3 Projects at Playboy. Indeed, the brand has already settled on Sandbox for a few months with the creation of MetaMansion. It is, so to speak, the virtual version of the famous Playboy mansion. It was in July.
But Playboy made its first foray into Web3 long before that. Among other things, he had his first collection of NFT Liquid Summer, launched in 2021 (already discontinued). The same year, the company launched the Playboy Rabbitars, another NFT collection from the brand. According to the team, it is a collection inspired by iconography, art, photography, celebrities, etc. It is this environment that Playboy fans will have the pleasure of discovering in immersion until December 19th.
With this pixelated celebration with Sandbox, Playboy further strengthens its presence on the metaverse. But also and above all, the brand wants to celebrate pleasure in the virtual according to its terms, to bring a unique experience to its community.
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