X is thinking about a new way to remunerate its creators. Elon Musk’s platform is discussing the use of stablecoins, including Circle’s USDC, to pay out revenue generated by their content. No official launch yet. The discussions come as X abandons its old revenue sharing program to roll out a new one.
In brief
- X is studying stablecoins to remunerate content creators.
- USDC is among the assets being considered in the discussions.
- X is gradually replacing its old Revenue Sharing with a new rewards program.
Crypto gets closer to X
Elon Musk has been working for several years to transform X into a financial platform. Its X Money service has already begun its deployment in the United States, without officially integrating cryptocurrencies for the moment.
Stablecoins could change that. X is discussing with payment players to determine how these assets could be used to pay creators’ income. Circle’s USDC is one of the options discussed.
The discussions remain ongoing. X has not yet announced a definitive partner, schedule or stablecoin selected. The idea comes at a time when the platform is completely changing its remuneration system. The old Revenue Sharing is gradually disappearing in favor of the Original Content Rewards Program.
The new program targets creators who publish original ideas, analysis, reporting or commentary. They could soon receive their money in crypto.
Stablecoins solve an old problem
X pays creators in several countries. Sending money on this scale requires managing banks, local currencies, delays and fees related to international payments.
Stablecoins offer another path. A USDC can circulate on blockchain without waiting for banking hours. The recipient can then hold it, transfer it or convert it into their local currency.
Tech giants are already looking at this avenue. In 2025, Apple, Google and X were exploring the use of stablecoins in their payment systems. Musk also knows the system from another company. SpaceX already uses stablecoins for certain cross-border payments linked to Starlink, particularly in markets where banking infrastructure complicates the movement of funds.
X could therefore use a mechanic already tested in its own group. The platform also recruited Benji Taylor in March. This former head of Base design at Coinbase now works on products from X, xAI and SpaceX. His career path includes wallets and decentralized finance. The rapprochement is no longer theoretical.
X is still looking for its model for creators
The change goes beyond the choice of payment method. X has been looking for several years for a stable formula to remunerate those who produce content on the platform. The first program was based in particular on advertising revenue generated around publications.
The new system aims to directly reward the quality of content. Stablecoins would arrive at the end of this chain. For a creator based outside the United States, receiving a dollar-backed asset can also simplify payment. Western Union already follows this logic with Stablecard, its service allowing you to receive and spend stablecoins in several dozen markets.
However, X has a different advantage: its audience. The platform can bring together publication, audience, remuneration and payment in one place. Several answers are still missing. It is unclear which countries could access crypto payouts, how the conversions would work, and whether X Money will directly accommodate these stablecoins. For now, X is talking. But Elon Musk is getting a little closer to his old project: making the application something other than a social network. And this time, crypto could finally enter payments.
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