Swooshes, the Nike NFT platform, will soon be integrated into EA Sports games. This would potentially allow virtual Nike shoes and apparel to appear in games. This is a major step towards adoption of crypto by mainstream gamers. Nike claimed that his virtual creations will be incorporated into EA Sports games in the near future. However, neither Nike nor Electronic Arts has revealed which game titles will include these Nike NFTs.
Long-awaited integration into EA Sports games
There is a lot of speculation about which EA Sports games could benefit from this NFT Nike integration. Indeed, we find FIFA as well as the Madden NFL series and the NBA Live series. These games all attract millions of players. Furthermore, it is expected that Nike NFTs will be customizable portable add-ons. We learn from CoinTelegraph that players will be able to purchase and modify their in-game character avatars.
Ron Faris, Managing Director of Nike Virtual Studios, declared this : ” This partnership will allow us to unlock amazing new experiences for our .SWOOSH community and the massive EA SPORTS fan base.“.
NFT Nike: an increasingly popular project
In November 2022, Nike unveiled for the first time its .swoosh NFT platform, but did not release an NFT collection until early 2023. On May 15, .Swoosh released its first NFT Nike collection. In fact, it was a virtual shoe line called Our Force 1. This represented a nod to the Nike brand’s iconic “Air Force One” sneaker line. Thus, nearly 53,000 addresses shared the 97,000 NFT Nike sneakers sold.
Moreover, in December 2021, Nike entered the metaverse, thanks to the acquisition of virtual sneaker and collectibles brand RTFKT. Also, he launched the virtual world Nikeland. While .Swoosh uses similar tools and technologies to RTFKT and Nikeland, all three are individual projects for the company. Thus, Nike NFTs are becoming more and more popular, which encourages the brand to continue this momentum.
In short, through the Nike NFTs, the famous brand presents his desire to integrate over time in a universe full of opportunities and still being explored. Could this encourage other big brands to take an interest in this sector?
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