World Liberty Financial, the crypto project supported by Donald Trump, has just made a massive investment of $48 million in Ethereum. This strategic acquisition comes as ETH shows signs of strengthening against Bitcoin, in a context already marked by the dazzling success of memecoins linked to the Trump family.
A massive acquisition that strengthens the position of World Liberty Financial
On January 19, 2025, World Liberty Financial purchased 14,403 ETH, representing a value of $48 million, as revealed by Lookonchain on the X platform. This major transaction now brings the total portfolio of the company at 33,630 ETH, or more than $107 million according to data from Arkham Intelligence.
The timing of this investment coincides with an improvement in the ETH/BTC ratio, which recorded an increase of 0.79% to 0.03197, after experiencing a six-week period of weakness against bitcoin. This technical recovery suggests renewed interest from institutional investors in Ethereum.
Eric Trump, advisor to World Liberty, piqued investors' curiosity by posting a cryptic message on X, hinting that other major developments were to come. “ Wait until you see what they do tomorrow“, he declaredfueling speculation about the company's future strategy.
A turbulent context for the Trump crypto empire
This acquisition is part of a period of crypto excitement for the Trump family. The launch of the TRUMP memecoin on the Solana blockchain was a stunning success, capturing more than $8 billion in less than 24 hours, with the price reaching $75 yesterday.
Today, the market saw another upheaval with the unexpected arrival of the memecoin MELANIA, named after Trump's wife, which quickly reached a capitalization of $6 billion in just two hours.
This announcement triggered a brutal fall in the TRUMP token, losing 38% of its value in 40 minutes and erasing $5 billion in capitalization.
Ether is benefiting from this dynamic with an increase of 5% over 24 hours, reaching $3,459.78 according to CoinMarketCap. However, the proliferation of memecoins by Trump and his wife raises controversies. Allegations of insider trading surround their launch, questioning the ethics of these operations.
Despite these controversies, enthusiasm for Trump's crypto ecosystem is not waning, as evidenced by the spikes in Google searches for “Ethereum”, “buy crypto” and “buy Solana”, boosted by these successive launches.
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