Trump's growing footprint in digital assets now extends to mobile gaming, as a new Trump-licensed crypto title nears release. Early previews show a project that combines lightweight strategy mechanics with token-based rewards. The timing comes as several Trump-linked crypto assets are experiencing high volatility and growing political attention.
In brief
- Trump Billionaires Club will launch on December 30, offering TRUMP Coin-related gameplay and NFT collectibles under a licensing agreement.
- Demo footage shows a map of New York as a board where players roll dice, earn funds, and upgrade properties via in-game tasks.
- The TRUMP memecoin is trading at $5.89 after a 92% drop, while WLFI responds to the sharp declines with a buyback of 46.5 million tokens.
- Trump Media Posts $54.8 Million Loss After Major Bitcoin Buy, Under Pressure Following BTC's Fall from $118,000 to Nearly $102,000.
Trump-branded mobile game brings new utility to TRUMP Coin holders
A Trump-themed mobile game called Trump Billionaires Club is set to launch on the Apple App Store on Dec. 30, according to its website. The game comes from Freedom 45 Games, a studio founded by entrepreneur Bill Zanker, who was involved in previous Trump memecoin and NFT efforts. Although the title uses Trump's name, the site clarifies that neither the president nor his companies were involved in its design or distribution.
Footage on the site shows a digital version of New York organized like a board game. Players roll dice to move around the map, landing on squares that award funds for construction and various tasks. In April, Zanker was linked to a crypto game idea that some compared to MONOPOLY GO, although a spokesperson denied any resemblance.
Players will be able to fund their in-game accounts with cash, cryptocurrencies or TRUMP Coin. The marketplace offers collectible NFT statues and pins, although a disclaimer says they are intended for entertainment and not investment. The project also plans to airdrop Trump tokens to users with the best pre-launch scores, obtained by creating an account, holding the memecoin or sponsoring new players.
The dev notes on the site describe several gameplay elements:
- Movement by throwing dice determining the positions of the players.
- Property style improvements related to in-game winnings.
- Optional use of TRUMP Coin to accelerate actions.
- NFT-based items offering cosmetic or strategic benefits.
- Sponsorship system aimed at building a player base before launch.
Assets under pressure amid token drops and company losses
Interest in the game comes as the official Trump memecoin, launched days before the president took office on Jan. 20, is going through a rough patch. The token rose above $73 shortly after its release, reaching a valuation of over $14.5 billion, before falling over 92%. It is trading at $5.89 this Wednesday and is up 3.4% in the 24 hours following the game's announcement.
Other digital assets linked to Trump are also under pressure. WLFI, a token linked to a project associated with the Trump family, fell by 50%. The team responded by repurchasing 46.5 million tokens at $0.167 while defending its DeFi plans tied to its stablecoin USD1. In another incident, another memecoin, SPSC, surged 143% after a cryptic tweet from the WLFI project.
Reports also indicate a decline in the president's personal crypto holdings, from $7.7 billion to $6.7 billion over the past three months. The decline comes as Trump Media posted a $54.8 million loss last month despite a $2 billion purchase of Bitcoin earlier this year. Bitcoin's fall from $118,000 to $102,176 has increased pressure on the company, which still generates less than $1 million in quarterly revenue.
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