Trump Media reaches a symbolic milestone. The group now exceeds $1 billion in Bitcoin in reserve. This movement confirms an assumed strategy, going against the grain of traditional treasuries. And it arrives in a particularly sensitive market context.
In brief
- Trump Media purchased 451 more BTC and exceeds $1 billion in Bitcoin in reserve.
- The group is also pushing a Bitcoin/Ethereum ETF project linked to Truth Social, subject to SEC approval.
- Meanwhile, DJT stock remains volatile, between the day's decline and the announcement of a merger.
Trump Media further strengthens its bitcoin treasury
Trump Media & Technology Group acquired an additional 451 bitcoins. The transaction is worth approximately $40.3 million at the time of purchase. With this operation, the total reaches 11,542 BTC. The valuation now exceeds $1 billion according to Arkham data.
This choice is not anecdotal. It is part of a crypto treasury strategy that is already well underway. Earlier in 2025, the group spoke of nearly $2 billion exposed to bitcoin and related digital assets. The goal is to transform a media company into an assertive crypto investment vehicle.
This accumulation comes as bitcoin moves below the psychological mark of $90,000. The timing is important. Trump Media immediately buys a perfect signal. An approach reminiscent of that of other corporate actors, but with a more marked ideological and political dimension.
A structured crypto strategy, not a simple bet
Trump Media isn't just buying bitcoin. The group is building a complete ecosystem around digital assets. In July, the company announced plans to launch a Bitcoin and Ethereum ETF backed by Truth Social. An ambitious initiative.
The fund plans to rely on Crypto.com as its exclusive custodian. The platform will also play a key role in execution, liquidity and staking. The official fund sponsor is Yorkville America Digital, LLC.
Legally, the structure chosen is that of a Nevada commercial trust. Shares will be created and redeemed in blocks of 10,000 shares, via authorized participants. The operations will be carried out in cash, at least initially. In-kind exchanges could come later, subject to regulatory approval.
The launch remains pending the green light from the SEC. Until registration is effective, shares cannot be purchased or resold. A reminder that, despite crypto enthusiasm, regulation remains the final judge.
Stock market volatility and unexpected strategic shift
On the stock market, the situation is more mixed. DJT stock was down close to 10% at the time of writing. However, the previous week had been spectacular. An all-stock merger announcement with TAE Technologies sparked a brutal rally.
The combined valuation would exceed $6 billion. In a single session, the stock jumped 42%. More than $500 million has been added to the Trump family fortune. The movement continued over the following days, with further increases in the pre-market.
This merger marks a strategic turning point. Trump Media is no longer limited to social media. The group is moving towards nuclear fusion energy. The stated objective: to power artificial intelligence infrastructures on a very large scale. A bold technological bet, still far from any concrete profitability.
Bitcoin at the heart of a hybrid identity
Founded via a SPAC merger in 2024, Trump Media is based in Sarasota, Florida. The group is led by Devin Nunes and remains majority controlled by the Donald J. Trump Revocable Trust. Its activities cover social networks with Truth Social, streaming via Truth+, and financial services under the Truth.Fi brand.
In this context, bitcoin plays a central role. It is no longer just a diversification asset. It becomes a pillar of identity. Currently, bitcoin is trading around $89,358. Its capitalization is approaching $1,780 billion, with nearly 19.97 million BTC in circulation out of a maximum of 21 million.
This strategy exposes Trump Media to high volatility. But it also gives it rare visibility. Few listed companies claim such an assertive bet on bitcoin. And even fewer involve it in a media, financial and energy project. At the same time, JPMorgan is studying the possibility of opening crypto trading to its institutional clients.
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