Tomorrowland focuses its marketing around cryptos?

This year, the electronic music festival Tomorrowland organized an event from March 19 to 26 in France. It was Tomorrowland Winter 2022. For the occasion, a partnership was signed with the crypto exchange FTX. With this sponsorship agreement, the communication around the festival was focused on Web3 and NFT. For Tomorrowland Winter 2023, FTX has re-signed a partnership with Tomorrowland. Once again, several crypto operations are announced for the event.

A constant fusion between cryptos and music

Founded by Sam Bankman-Fried, the FTX exchange is currently a benchmark player in the crypto market. Between 2021 and 2022, he multiplied sponsorship agreements in order to increase his notoriety. Once established in Europe, the exchange quickly formalized a first partnership with tomorrowland, one of Europe’s leading electronic music festivals. The sponsorship deal was intended to support Tomorrowland in its goal ofembrace crypto technologies, Web3 and NFT.

NFTs rewarded participants throughout Tomorrowland Winter 2022. They gave them access to exclusive events. Participants had the opportunity to play a treasure map type game. And 1500 people among them could attend exclusive concerts from March 23 to 25 in a secret place. At the time, Sam Bankman-Fried said:It is fascinating to witness this permanent fusion between the cryptomusic and events.“.

Lots of crypto surprises are expected for Tomorrowland Winter 2023 (March 18 to March 25, 2023). Future participants are already being asked to unlock prize pools and claim their FTX x Tomorrowland NFTs.

Tomorrowland Winter 2023 will take place from March 18 to March 25, 2023. As with the previous edition, the FTX cryptocurrency exchange is an official partner of the event. And with it, the marketing around the festival is in full swing, and is relatively crypto-focused.

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