The Smurfs land in the metaverse of Winkyverse

Mainbot, creator of the first metaverse educational video game, The Winkyverse, and IMPS, worldwide licensee of the Smurfs, announce their partnership so that they can take their first steps in the metaverse of The Winkyverse.

The Winkyverse is a welcoming and accessible universe that is aimed at all audiences, adults, children and families. Offering a wide choice of quests and gameplay, which are as many opportunities to learn, and proposing a world where Humans and Nature live in harmony, it sensitizes players to cooperation, acquisition of knowledge and protection. of the environment.

It is developed with special attention to ethics in the metaverse. This ethic is illustrated by the use of a future blockchain as neutral as possible in terms of carbon impact, the constitution of an ethics committee to ensure the safety of the experiment and finally the creation of a foundation to donate 2% of profits to associations for the environment, education and children.

The Smurfs, small blue and endearing characters created by Peyo, will celebrate their 65th anniversary in 2023. Recognized for their edutainment values, the stories of the Smurfs convey joy, positivity, team spirit, ecological awareness. The Smurfs license is managed by IMPS which has declined since 1984 a multitude of derived products.

The Smurfs entered the metaverse in 2020 and continue their ascent by becoming the first land-owning partners in Pomokata, the first biome of the Winkyversethe beginning of a playful, creative and responsible collaboration.

smurfs, winkyverse

This entry in The Winkyverse is done as part of a major event, the first public sale of land November 22 at 6:00 p.m. CET on winkyverse.io. The previous sale took place privately last September and was a great success with 50% of the land sold in one hour. The purchase of land can this time be made in fiat (payment by bank card in traditional currencies such as the Euro and the Dollar) or in WNK tokens (virtual currency of the game).

“The Smurfs embody the values ​​of collaboration, mutual aid, learning that we want to create with our gaming experience. The arrival of this globally recognized and appreciated brand is an important step in the development of The Winkyverse. Just like the possibility of fiat payment which aims to make more accessible, to democratize access to experiences in the metaverse,” says Boris Kesler, CEO of Mainbot.

“We are thrilled about this new partnership with The Winkyverse. We know that the Smurfs have a special relationship with children and that edutainment is therefore very important to us. Learning while having fun in the metaverse, isn’t it smurfing? commented Fabienne Gilles, Head of Consumer Products and Business Development at IMPS

About Mainbot

Founded in Paris in 2017, Mainbot is the creator of Winky, an intelligent robot playmate for the whole family. Combined with a series of applications, this robot offers instructive and fun gameplay for children. They can thus discover robotics and programming. Winky has already found its way into over 20,000 homes.

Leveraging this ecosystem, Mainbot recently raised €24.5 million to build The Winkyverse, the first educational metaverse. An immersive universe rich in experiences for adults and children.

About IMPS (International Merchandising Promotions & Services) – The Smurfs

IMPS, is the official license holder of the little blue-skinned characters “the Smurfs”. Over the years, IMPS (since 1984) has worked closely with its global agents to develop licensed merchandising programs, distribution network promotions, and co-branding, publishing activities, broadcast, theme parks, family entertainment centers, live shows, video games, online games, Smurfs music… which ensured the lasting success of The Smurfs. IMPS is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs, better known by his pseudonym Peyo.

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