The non-fungible token (NFT) market continues to attract players from various industries. NFTs are so popular because of the ease with which they can connect projects to consumers. After sport, it’s music’s turn to take an interest in it. Record companies and artists are multiplying trademark applications and projects related to new technologies. Sony Music Entertainment, the famous record label, is following suit. Indeed, the recording giant is said to have filed a patent application for the Columbia Records logo. One more action which attests to its desire to integrate the NFT universe and that of the Metaverse.
Sony files trademark application, one step closer to NFT space
Sony is a key player in the music industry. Inevitably, its involvement in new technologies is always scrutinized. According to information published by Mike Kondoudisthe trademark attorney approved by theUnited States Patent and Trademark Office (UPSTO), Sony reportedly seeks patents for Columbia Records logo. This request will allow him to publish recordings of live performances. The particularity of these records lies in their authentication, an operation that will be done through NFTs.
The company even wants to go further by publishing music in NFT format. According to the same source, the request would also include a document that includes several services. These are entertainment and marketing services relating to musical works and their owners.
Sony is not the only musical player involved in new technologies, it thus joins several musicians already present in the NFT space. As a reminder, the artist Muse has just achieved a feat by becoming the Number 1 on the UK NFT Limited Edition Music Chart thanks to its title “Will of the People”. Long before, Kings of Leonthe rock group, also caused a sensation by releasing the very first album in the form of an NFT.
The music giant relies on technological innovation
This filing request from Sony is not the company’s first step towards new technologies. It has already partnered with AMC last year for the supply of Spider Man non-fungible tokens. The reward was aimed at the first purchasers of tickets, as a prelude to the launch of the film entitled “Spider-Man: No Way Home”
In addition, last April, the company took a big step towards the metaverse. She would have spent around $ 1 billion in Epic Games, an American studio for the development and distribution of video games. Finally, very recently in June, Sony presented to the general public the introduction of its NFT on Theta Drop.
After Formula 1, cinema and gaming, it’s music’s turn to take part in the NFT revolution. Sony Music Entertainment, thanks to its investments, continues to show interest in NFTs and Web 3. The company wants to benefit from these technological innovations, to respond to new methods of broadcasting concerts and events. She has proven in the past that she is willing to pay whatever price it takes to stay on top.
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