A direct competitor to YouTube, Rumble is now banking on crypto to attract its content creators. In partnership with Tether, the video platform is preparing to launch a Bitcoin tipping system. A strategy that could reshuffle the cards in the creator economy. But will this initiative be enough to reverse the trend for a stock that has fallen sharply since the start of the year?
In brief
- Rumble partners with Tether to roll out bitcoin tipping system by December 2025.
- The platform has 51 million active users and is developing its own crypto wallet with MoonPay.
- Rumble holds $25 million in bitcoin in its treasury after adopting a 2024 accumulation strategy.
- RUM stock has lost more than 45% since the start of the year despite Tether's $775 million investment.
A strategic alliance to revolutionize the remuneration of creators
Chris Pavloski, CEO of Rumble, revealed this new feature at the Plan B Forum in Lugano, Switzerland. The bitcoin tipping feature is currently in testing and will gradually roll out with Tether in the coming weeks.
This integration aims to offer the platform's 51 million active users a decentralized alternative to traditional payment systems.
Paolo Ardoino, boss of Tether, does not hide his enthusiasm. “ This is one of the largest user bases that would start adopting Bitcoin and stablecoins “, he says.
This statement makes sense when we know that Tether now claims more than 500 million users for its stablecoin USDT around the world. The stablecoin issuer sees Rumble as a major growth driver, particularly in the American market.
Rumble's anti-censorship positioning, which has appealed to many conservative creators, finds a natural echo in the philosophy of Bitcoin.
We can find use cases for Bitcoin and stablecoins that will truly empower creators and give them the security of not being unbanked for their words..
Paolo Ardoino
The stated objective: to protect creators against the risks of debanking linked to their positions.
To complement this ecosystem, Rumble is also developing its own crypto wallet in collaboration with MoonPay. This infrastructure aims to simplify the user experience and reduce friction when transacting crypto.
A double-edged Bitcoin bet for Rumble
Rumble's crypto strategy is not new. By 2024, the company had adopted an aggressive treasury strategy by investing up to $20 million of its cash in crypto.
In March 2025, it made this plan a reality by adding $17.1 million in BTC to its balance sheet. In the second quarter, its reserves reached approximately $25 million.
This strategic conviction contrasts with the company's stock market performance. Rumble shares, listed under the symbol RUM, closed Friday at $7.14, up slightly 0.56%.
However, this one-off rebound does not mask the underlying trend: the stock has fallen by more than 45% since the start of the year. A decline which reflects the challenges facing the platform in a market dominated by YouTube and facing a user base which has contracted, going from 59 million in the first quarter to 51 million in the second.
Tether's massive investment last December – $775 million – nevertheless demonstrates strategic confidence. For Tether, Rumble represents a gateway to the US primary economy, beyond emerging markets where USDT has established itself.
The challenge nevertheless remains considerable. Rumble must convince its community to adopt these new tools while recovering its financial performance. The launch window – early or mid-December – will be crucial to assess the real appetite of users for these innovations.
In short, Rumble is playing a bold card by simultaneously banking on technological innovation and a strategic bitcoin reserve. If this dual approach is philosophically appealing, the financial markets remain skeptical in the face of the continued fall in the share price. The success of the bitcoin tipping rollout will determine whether Rumble can turn its crypto positioning into a sustainable competitive advantage against the YouTube giant.
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