The battle for the custody of the cryptos is intensifying. Ripple Labs, key actor in cross -border payments with the XRP, takes a new step by the deposit of the brand “Ripple Custody”. This request reflects a clear ambition: to expand its influence beyond transactions and target the strategic sector of the institutional guard, a booming market doped by the growing demand of investors and the rise of Crypto ETF.
Ripple Custody: a strategic foray into the Cryptos Guard
Ripple Labs has officially filed a brand request for “Ripple Custody”, a name that leaves little room for the company's ambitions.
THE Document document mentions four use cases, including one dedicated to Cryptos and other assets. Thus, the objective displayed is to offer solutions that allow:
- The secure storage of cryptos, which mainly targets financial institutions and institutional investors;
- A regulated conservation service, which minimizes the risks linked to the loss of private keys and computer attacks;
- An infrastructure dedicated to the management of cryptos, which facilitates the integration of XRP and other cryptos in institutional portfolios;
- A service that ensures the secure transmission and storage of funds, which potentially widens the RIPPLE offers beyond the simple asset guard.
This deposit is continuing a first step already taken by Ripple in October 2024, when it announced the launch of its own daycare service. At that time, the company declared that it wanted to diversify its sources of income by attacking a growing market.
With the arrival of Bitcoin ETF and the growing interest of institutional investors, cryptody's solutions have become a major issue for the sector. Ripple seems to want to take advantage of this trend to position yourself in front of the already well established giants, such as Coinbase, Citi and Bny Mellon.
A Ripple portfolio in preparation?
The other element is the filing of a brand request concerning the potential development of a digital portfolio.
Indeed, the document indicates that the brand could be used for downloadable software intended for the guard, transmission and storage of cryptos, fiduciary currencies and other assets. A description that perfectly corresponds to the definition of a crypto wallet. This suggests that Ripple may well offer his own product in this area.
If this project is materialized, it would represent a major evolution for Ripple, which has so far never proposed a native portfolio solution.
So far, XRP users have had to turn to third -party solutions like Ledger, Trezor, Trust Wallet or Exodus to secure their funds.
By the development of an official Ripple Wallet Ripple, the company could control the end -to -end user experience, but also generate additional income via transaction costs or integrated additional services.
The entrance to Ripple to the market for assets and crypto portfolios is not trivial. It fits into a broader diversification strategy, while the company continues to deal with regulatory challenges, especially in the United States. Thanks to its positioning on a market where institutional demand explodes, Ripple could strengthen as an essential actor in the management and secure storage of cryptos, despite the accusations of market manipulation.
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