Binance brings out the heavy artillery facing his detractors. Instead of bringing in the very popular Changpeng Zhao, alias CZ, the administration called on a female voice to call crypto-company employees to order otherwise. Yi He, co-founder and CMO of Binance, recently wrote a letter to them. And the latter has nothing affectionate at all.
Binance, handicapped by a fatalistic team?
Some observers argue that the death knell has already sounded for Binance and centralized exchanges (CEX). The conditions seem ripe to announce its imminent decline : series of attacks orchestrated by crypto market regulators (CFTC and SEC), liquidation problems, voluntary and designated departures of employees and executives, etc.
Others, notably the barons of Binance, see this jumble as a situation that will allow the cryptocurrency exchange to solidify its position.
And that’s what Yi He, co-founder and major shareholder of Binance, thinks.
“ It’s the original. »
You certainly won’t have missed it. Two screenshots were attached by Yi He to this tweet. These images refer to a letter sent by this fighting woman in which the regulatory challenges known by Binance and therelentlessness of certain media against this crypto currency exchange.
Let’s start with the conclusion of this famous letter:
“ Every battle is a do-or-die situation [réussir ou mourir]and the only thing that can defeat us is ourselves. It is not the first time that I see the team hesitating between the feeling of invincibility and difficulty. By objectively analyzing the pros and cons and maintaining competitiveness, we will ultimately emerge victorious. We have won countless timesand we must win this time too. »
A few paragraphs above, this colleague from CZ notably mentioned “ even more difficult situations in 2019 “. Would she have alluded to the precariousness of the market at that time where the daily volumes of centralized crypto exchanges (CEX) had dropped drastically?
In any case, Yi He recalled that Binance was able to exceed its/these limits. There long list of achievements of the company of that time indeed demonstrates that the absence of convincing crypto products such as Fiat, P2P and Futures had in no way affected the crypto-company behind BNB.
Prioritize crypto innovations
Certainly, the storm Binance is going through at the moment seems difficult to weather, and CZ acknowledged the high level of difficulties in its grand unpacking. But now is the time for innovation, says Yi He.
To get out of this quagmire, Binance’s first marketing manager puts forward 2 solutions:
- creation of “ excellent products » able to challenge competitors’ offerings;
- And deployment of “ excellent services » able to attract more crypto investors.
To do this, the Binancians must “ pay attention to user and market feedback, carefully evaluate valuable information, and continuously optimize and iterate products and operations, so as to create [leur] own competitive advantage“.
U°Today insisted on this request from Yi He toact independently of the aggressiveness of crypto market regulators. Same with the policies of other competitors.
The crypto media also mentioned a concrete case of conspiracy perpetrated by the media against Binance. Two days ago, The Wall Street Journal wrote an article titled “Binance, the world’s largest cryptocurrency company, is melting down.”
Except that WSJ is not the only one to approach Binance from a blackened angle.
As a CEX, and the world’s leading crypto exchange, Binance believes that the efforts already carried out by its team in terms of compliance, KYC/AML, proof of reserves and others guarantee its supremacy in the world of cryptocurrencies.
Receive a summary of the news in the world of cryptocurrencies by subscribing to our new service daily and weekly so you don’t miss anything of the Tremplin.io essentials!
