Although in bad shape, NFTs continue to arouse general interest. Even football specialists are seduced by it. More and more football celebrities like Leo Messi have already made their leap into this universe. Lately, the Premier League has turned to this promising digital asset. And to confirm that she is indeed anchored in it, she decides to collaborate with Sorare.
Premier League and Sorare agree £30m NFT deal
” The Premier League are set to agree a £30m-a-year deal with Sorare. »
Yesterday Sky News revealed the existence ofa deal between the Premier League and Sorare. This Franco-British alliance will allow the sale of non-fungible tokens, including static images of footballers like Erling Haaland and Harry Kane, to supporters.
Meanwhile, the London TV channel reveals that the Premier League raised the issue during a meeting with English Premier League clubs last Friday.
For the moment, none of the entities concerned has commented on this multi-year agreement with Sorare. Sky News has nevertheless advanced that the amount of the agreement will amount to 30 million pounds per year and that its signature will be done shortly.
Failed negotiations with ConsenSys
The Sky News team also specified that the choice of the French start-up Sorare would be a logical continuation of an abortive negotiation with ConsenSys. The latter would have succumbed to the temptation to renegotiate the initial agreement because of the bear market and the NFT crisis.
For Premier League, fan of NFT and metaverse, the choice of a new partner is essential. After comparisons, its leaders would have decided for Sorare since its prices are very attractive.
As a reminder, Sorare is a Fantasy NFT trading platform that has already had the backing of PSG celebrity Kylian Mbappé. Softbank, the Japanese technology investor, is also supporting the latter. Through Sorare, it is possible for players to buy, sell, manage and trade a virtual team using digital player cards.
Is the choice of the Premier League limited to the gains offered by Sorare? Yes and no. Indeed, this company currently has several partnerships with players from several sports disciplines. The rewards mechanism and NFT fantasy sports competitions held weekly on the platform are a definite plus for Sorare.
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