MicroStrategy, a leader in institutional bitcoin acquisition, recently achieved a historic milestone by surpassing purchasing volumes recorded during the 2021 bull market. These moves reflect a bold strategy and unwavering commitment to the flagship crypto.
MicroStrategy Surpasses 2021 Bitcoin Buying Records
In November 2024, MicroStrategy made its largest bitcoin purchase on record. According to Saylortracker, the company successively acquired 27,200 BTC, 51,780 BTC, then 55,500 BTC in just two weeks. Transactions took place at average prices reaching up to $97,000 per bitcoin, well above the levels seen during the 2021 bull market.
For comparison, MicroStrategy's largest purchase during the 2020-2021 bull market was 29,646 BTC, acquired on December 21, 2020, when bitcoin was trading around $21,000. These massive acquisitions reflect unwavering confidence in the long-term potential of the asset.
This bold strategy is inspiring a new wave of institutional adoption. Many investors view MicroStrategy's purchases as a key market indicator, attracting institutional capital and cementing Bitcoin's legitimacy as a store of value.
A structural impact, MicroStrategy's entry into the Nasdaq 100
Today, December 23, 2024, MicroStrategy joins the Nasdaq 100 Index, a significant step in its rise. This index brings together the 100 largest companies listed on Nasdaq, and this inclusion offers traditional investors indirect exposure to bitcoin, via an emblematic company in the sector.
MicroStrategy's entry into this index also allows investors to access bitcoin through traditional financial instruments, such as the Invesco QQQ Trust ETF, which manages approximately $322 billion in assets.
To strengthen its governance and credibility, MicroStrategy recently added influential figures from the financial industry to its board of directors, including Brian Brooks, former CEO of Binance.US and ex-Comptroller of the United States Currency, Jane Dietze of Galaxy Digital, and Gregg Winiarski of Fanatics Holdings. These appointments underline the company's ambition to position itself as a key player at the intersection of the financial and technological sectors.
In short, with its record purchases of bitcoins in 2024 and its entry into the Nasdaq 100, MicroStrategy has established itself as the pioneer of institutional investment in cryptocurrencies. Its CEO Michael Saylor maintains its ambitious strategy, paving the way for other companies wishing to invest in bitcoin.
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