The world of football could well experience an unexpected revolution. Tether, the company behind the famous stablecoin USDT, has submitted an offer to buy Juventus, one of Italy's most iconic clubs. An operation which would mark the sensational entry of cryptos into the world of football.
In brief
- Tether is offering 1.1 billion euros in cash to buy 65.4% of the Juventus football club.
- Paolo Ardoino, CEO of Tether, justifies this acquisition by a personal attachment to the club and a desire to diversify assets.
- This operation would give Tether global visibility via Juventus' 500 million fans, while accelerating the adoption of cryptos in sport.
Tether offers 1.1 billion euros to buy Juventus
The leader in stablecoins Tether has officially submitted a cash offer to acquire 65.4% of the shares of Juventus, held by Exor, the holding company of the Agnelli family. The amount proposed amounts to 1.1 billion euros, or 2.66 euros per share. A generous offer, especially considering that the club's current market capitalization is around 775 million euros.
The operation also includes a public purchase offer (OPA) for the remaining 34.6%, at the same price. Tether, which already holds 11.5% of the club's shares, would thus become the majority shareholder. This acquisition would allow the crypto giant to take control of a historic club, but also heavily indebted, with more than 400 million euros in debt accumulated in recent years.
Juventus: why does Tether want to control the “old lady” ?
This proposed acquisition of Juventus by Tether would be a first in the history of football. Indeed, no company linked to cryptocurrencies has ever attempted to buy a club of this size. Until now, players in the sector were content with partnerships or sponsorship, such as Binance with Lazio Rome or Crypto.com with Ligue 1. Paolo Ardoino, CEO of Tether, explained his personal attachment to the club:
For me, Juventus has always been part of my life. I grew up with this team. As a child, I learned the meaning of commitment, resilience and responsibility by watching Juventus face success and adversity with dignity. These lessons stayed with me long after the final whistle.
Tether is no longer limited to stablecoins. The company is investing heavily in artificial intelligence, renewable energies, and now sport. A bold, but risky strategy: managing a football club, especially a giant like Juventus, is much more complex than managing bitcoin reserves.
Crypto: Juventus, a springboard for Tether’s global visibility?
If the acquisition goes through, Tether will gain unprecedented exposure. Juventus, with its 500 million supporters around the world, offers an unrivaled media platform. Each match broadcast on television, each press article, each publication on social networks will become an opportunity for Tether to make itself known.
Imagine a Tether logo on Juventus jerseys, visible to hundreds of millions of viewers during Champions League matches. Or even payments in USDT for tickets and club merchandise. The possibilities are immense, and Tether could well become a key player in the world of sports.
This acquisition could also trigger a domino effect. Other clubs in financial difficulty, such as FC Barcelona or Manchester United, could also attract the attention of crypto giants. European football could then become a playground for these new investors. Which could accelerate the adoption of cryptocurrencies.
Tether's offer for Juventus could mark a turning point in the history of football and cryptos. A successful acquisition would propel USDT into the global spotlight, while providing Juventus with long-awaited financial stability. But is this good news for the supporters?
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