BlockFi, the New York-based crypto platform, conducted a survey of American women to measure their appetite for digital assets. What are their motivations? Are women less inclined towards this universe? Do they feel comfortable and confident about their investments? Response elements.
Investing in crypto: where are the Americans?
BlockFi questions the real perception of women towards crypto investments. Reason why the platform has set up the Real Talk. This is a series of surveys that attempt to understand how consumer perceptions of cryptocurrencies and crypto as a whole are changing.
This September survey, the third in the series, focuses on women’s motivations, behaviors and dispositions towards crypto investing. BlockFi conducted the survey among 1,075 American women between the ages of 18 and 65. Overall, it emerges that all generations participate in this new financial system, albeit with a certain lag depending on the age group. Besides, many still remain on their reserve.
Crypto as a first investment: millennials in the lead
Studies on the overall perception of consumers towards cryptocurrencies have multiplied in recent years. Most surveys point to one constant: millennials are more into crypto than other generations. A trend confirmed in this recent study conducted by the BlockFi team.
The survey reveals that one in ten women have chosen to bet on cryptocurrencies for a first investment, 17% of them being millennials and 11% of women from generation Z. Even the oldest (those of the generation X), sometimes out of step with new technologies, are partly convinced to invest in crypto. The survey also reveals that 33% of respondents have chosen to invest in cryptocurrencies for their retirement.
Crypto investing: building and maintaining trust
A quarter of American women surveyed, or 25% of survey participants, say they have never invested in digital assets. Additionally, 77% view crypto as a risky investment. According to Flori Marquez, chief operating officer of BlockFi, the lack of trust partly explains this reservation.
While 45% of American women surveyed feel secure about their investment, one in four say they doubt their strategy. BlockFi also finds that 81% of respondents remain on their toes, viewing crypto as confusing. For Flori Marquez, the idea would be to improve the interaction between the skeptics and the most optimistic to extend the virtuous circle of trust.
Crypto: American women appreciate HODLing
In terms of strategy, the vast majority of American women, 69% of those who have invested in cryptos, say they are comfortable with the strategy of the HODLing. In other words, they buy and then keep their assets. Compared to the first step in the market, 21% of Americans consider the cryptosphere to be user-friendly. However, more than half of the respondents (52%) are skeptical.
According to experts, this is due to a clear lack of knowledge and information about the market and the community. Regardless, one in five women still believe investing in cryptocurrencies could protect them from inflation. This, despite an obvious slowdown in the market. Some (20% of Generation Z) also think that bitcoin remains a better investment compared to real estate investments for example or individual stocks.
For women, investing in crypto is still a far cry from the craze of their male counterparts. Nevertheless, this BlockFi survey has highlighted a certain resilience on the part of American women in the face of the crypto winter. Experts interpret this attitude positively. It’s promising, they say.
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