eToro, the social trading platform, has just announced the acquisition of an investment portfolio management tools provider, Bullsheet. eToro continues to expand its product offering, but not only. The company also strives to optimize the customer experience through this type of acquisition.
Bullsheet, a provider of portfolio management tools designed for eToro
eToro has just announced the acquisition of Bullsheet, a Portuguese startup that provides investment portfolio management tools. This company, designed by Filipe Sommer and João Ramalho Carlos, helps investors, among other things, to follow their stocks as soon as the market opens. Bullsheet’s management solutions also allow you to analyze risks, better manage diversification and much more. These management solutions were specially designed for eToro.
Filipe Sommer and João Ramalho Carlos were two popular eToro investors. They have developed tools to help users of the trading platform better manage their portfolio. The two friends started collaborating with eToro in 2020 before launching their startup a year later (in August 2021). The company has just been acquired by the trading platform. Following this, Filipe Sommer and João Ramalho Carlos joined the eToro team as product developers. These are the only known details. The amount of the acquisition was not disclosed.
Continuously improve the customer experience
One of the most revolutionary aspects of eToro is its social trading options. Thanks to this method, the most novices can follow the transactions of the most seasoned traders. This is also the signature of the platform: to make investments accessible and easy. The company has always set itself the goal of helping anyone invest in the market and have the chance to increase their profits, regardless of their level of expertise in finance. In the trading market, his vision has completely changed the game.
eToro also incorporates forum-like social aspects into its platform, opening exchanges between investors. In the same spirit, the Tel Aviv-based trading platform is also committed to systematically improving theclient experience. Reason why it implemented these portfolio management tools on its platform. This allows investors to monitor their portfolio in real time with market variations.
With these portfolio management tools, eToro further facilitates the complex world of buying, selling and globally tradingassets. These solutions are necessary for experienced investors and will make the world of investing more accessible to novice traders.
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