Investing in wine with the blockchain: The challenge of the BlueWine platform – Interview

We are pleased to present to you today a most unique and ambitious project: BlueWine. Under this intriguing name hides the very first streaming platform dedicated to the world of wines and spirits. Thanks to a wide range of documentaries, films, series and reports from the four corners of the world, BlueWine offers all wine enthusiasts the opportunity to enrich their knowledge while having fun. The project also stands out for its innovative use of the blockchain, through the creation of the WineTV token. The team behind BlueWine did us the honor of answering a few questions to allow us to learn more about their vision and ambitions.

1. To start, can you explain to our readers what the BlueWine project is?

Well, when we are a film producer, our goal is that our work can reach the greatest possible audience. Often, it happens that the success of a work naturally attracts a community of fans!

We therefore believe that crowdfunding, thanks to the Token WineTV, will allow enthusiasts to be able to participate in the creation of this project to promote the films of talented directors. This will make it possible to weld a community of enthusiasts.

3. You have issued 100 million WineTV tokens at 0.15 euro. Can you tell us more about their potential and how these tokens can be used by investors?

There are several ways to manage your investment.

• Those who keep their tokens for 36 months will be entitled to double WineTV. They will therefore have paid them only 0.075. Please note that this offer is limited to the first 10 million tokens sold.

• And then there are those who will want to resell them sooner to take advantage of added value thanks to the objectives achieved by our business.

4. The BlueWine platform aims to fill a void in the content streaming market by offering a platform specializing in wines and spirits. How can this specific niche benefit WineTV investors?

This “niche” is actually a “blue ocean” for the following reasons:

• there is no competing platform at present;
• although the major platforms broadcast Wines and Spirits programs on VOD, they are generally drowned among thousands of films intended for the greatest number of people and remain difficult to find in their huge catalogues;
• the content exists, however, both in terms of quality and quantity;
• the thematic streaming market is growing;
• according to Wine Intelligence, the audience of wine and spirits lovers represents more than 380 million of people consuming at least once a week through the major markets.

Investors in the WineTV token will thus invest in Bluewine.com, a rocket in its market, a true Blue Ocean.

5. In your documentation, readers can see that you touched on the subject of your “Permanent Buyback Program”, to which you spend 12% of the company’s turnover to buy tokens. Why did you set up this program, what is it more exactly and how could it affect the value of the WineTV token in the long term?

This is an additional guarantee that we offer to investors who can benefit from the program. E-Studioz undertakes to buy back and destroy WineTV tokens up to 12% of its turnover. The tokens introduced through the IBEx Launchpad are therefore deflationary, which differentiates them from legal tender currencies or listed stocks. As the mass in circulation cannot increase, the activity creates scarcity which accelerates when the turnover increases.

6. In addition to distributing content on wines and spirits, you mentioned that BlueWine aims to stimulate the creation of creative content on the subject. How could this diversification of activities benefit holders of WineTV tokens?

Indeed, we want to continue to produce original content, but also co-produce with independent directors from all over the world.
It’s the same strategy as the big platforms that produce their own films and/or series. This activity, which we know very well, allows us to generate comfortable margins, but also to have original and exclusive content only accessible on BlueWine.com.
Exclusivity is a key element to capture new subscribers, but also to keep them loyal.

So this strategy will allow the company to be able to buy back and destroy more tokens faster, which is good for the valuation of WineTV.

7. What is your vision for the future of BlueWine and how do you see the evolution of the WineTV token in the current market context?

Of course we have a long term vision of our activity, first of all, we need to reach a large part of the English speaking audience in the United States, Canada, United Kingdom, Australia and New Zealand .
Then, depending on market opportunities, we will invest in dubbing in order to be able to open other countries such as Germany, France, Italy, Spanish-speaking countries and of course China and Japan.

And finally, in addition to our streaming platform, which will have acquired enough content, we will be able to create a linear channel. Which means it will be sold by the cable operators to their millions of subscribers.
So with each major milestone that BlueWine.com surpasses, our WineTV token will increase in value.
As you will have understood, we have a lot of ambition. So, invest with us without moderation.

Conclusion

BlueWine is an innovative project that exploits a promising niche in the streaming industry. With their experienced team and strategy for creating and delivering quality content, they seem well positioned for success. WineTV, as a crowdfunding tool and investment instrument, also offers many interesting opportunities. We look forward to seeing how the BlueWine project develops in the coming years and how the value of the WineTV token evolves based on the company’s successes.