When uncertainty rumbles, crowds fall back on their sure values. Gold shines brighter, silver reassures, and bitcoin… is forgotten. As 2025 draws to a close, public interest in crypto is not only declining, it appears to be on pause. Even Google, the mirror of our curiosities, displays unprecedented disinterest. We no longer type “crypto” like we used to. We hesitate. We skip. Shall we turn the page? Not yet.
In brief
- Google searches for “crypto” reach global and US lows at the end of 2025.
- The market suffered a flash crash, causing $20 billion in brutal liquidations.
- Trump-Melania tokens fall 90%, chilling the crypto community already weakened by fear.
- Bitcoin remains between $80,000 and $90,000, but retail investors are losing interest.
Google's digital desert: crypto is no longer fashionable
In August, a burst of interest briefly brought Ethereum, Solana and Chainlink back into the Google Trends spotlight. By mid-December, search volume for the word “crypto” dropped to 26 on the 0-100 scale. In the United States, this isa 12-month low.
It is much more than a simple number: it is the reflection of a lack of love. And this is not a first. Already in April, searches had collapsed following Donald Trump's brutal tariff decisions. The markets were on fire, but not in a good way.
Then came October, a dark month. In one day, altcoins lost up to 99% of their value. Result ? No one wants to hear about crypto anymore. Even bitcoin, which is still holding the course between 80,000 and 90,000 dollars, no longer holds the dream of individuals.
On X, Mario Nawfal doesn't beat around the bush:
After the Trump/Melania memecoin fiasco, it seems that individuals have lost confidence in the sector. None of my “normie” friends or family talk to me about crypto yet.
The crypto industry has always oscillated between hope and disillusionment. But this time, even the memes are no longer amusing. Tokens linked to Trump and Melania? Evaporated, after having lost more than 90% of their value. Enough to impress the most enthusiastic.
The community fades, the analysts become agitated
When mainstream interest fades, the crypto scene becomes an exclusive club. A theater of insiders where only the most fervent still speculate on the future. The paradox? Some analysts are already shouting about the next bullrun. And not just a little one. While Google sleeps, experts predict the rise.
But who will participate if the audience sulks? Bitcoin is at $87,800. Stable, yes. Exciting, not really. Sunday traders have returned to their ETFs, influencers are talking about artificial intelligence, and the forums are emptying out.
Despite this, some still believe in it. Charles Hoskinson sees BTC at $250,000. Others are counting on 180,000 in 2026. Far from the crowds, the dream continues… in the VIP rooms of the crypto industry.
Crypto in numbers: what recent news reveals
- Google search volume for “crypto” fell to 26 at the end of 2025;
- The Trump-Melania token lost more than 90% of its value in a few weeks;
- BTC price is currently trading at $87,875;
- The October flash crash caused $20 billion in liquidations;
- The Fear & Greed Index reached 10 in November (level: extreme fear).
In this gloomy atmosphere, some voices refuse resignation. For them, this lack of interest is just a slump. A break, not an abandonment. Because according to several experts, bitcoin is only at the beginning of a bullish cycle which could last until 2035. The decade 2026-2035 could well redraw the contours of digital wealth. But someone still has to type “crypto” into Google.
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