Nike announced the launch of its virtual creation site on November 14th. Many were looking forward to what this site was going to give. And here it is functional! Yes ! SWOOSH has just been launched. Better yet… It already offers a first creation: the Footballverse.
The Footballverse in a nutshell
Footballverse is an epic movie of 4 mn 30 s designed by Nike for the 2022 World Cup. This football event will begin this Sunday, November 20.
Footballverse features Nike’s favorite athletes: Cristiano Ronaldo, Kylian Mbppé, Ronaldinho… But not only! It also highlights Nike’s creation site: SWOOSH.
Above all, through this ad, Nike is sending a strong message: its investment in the Metaverse ecosystem.
Official launch of Swoosh, Nike’s virtual creation site… We’re talking about it!
Not so long ago, Nike promised to launch a site offering a new and inclusive digital experience. More importantly, this site would be dedicated to virtual creations. That’s done!
Swoosh is different from RTFKT. RTFKT is actually a virtual creation studio acquired by Nike last December. It brings together leaders that other members consider as role models.
Swoosh is more educational. It is a home that allows the community to create and display products. Through this platform, members can exchange collections. They’ll even have the ability to turn virtual Nike creations into wearable devices in games or other immersive experiences.
Thanks to Swoosh, the community benefits from specific access or content. It also allows you to pre-order future deliveries.
Other points that really differentiate RTFKT from Swoosh: collaboration between members as well as participation in community challenges and virtual co-creation.
Yes ! The launch of Swoosh is official. However, it will be necessary to wait until January 2023 for this platform to offer the first digital objects on the Polygon blockchain. Before that, Nike will be offering educational challenges on Swoosh throughout December. Of course, you can also take the opportunity to discover the Footballverse. Don’t hesitate to give your opinion!
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