Bitcoin adoption is reaching a new milestone in France. The Carrefour Express in Rouen has just announced that it now accepts Bitcoin payments via the Lightning network. This initiative marks a turning point in the integration of cryptocurrencies by major French retailers.
Innovation at the heart of mass distribution
Rouen’s Carrefour Express stands out by becoming one of the first French supermarkets to accept Bitcoin. Using the Bridge Wallet application from Mt Pelerin, a Swiss platform, the store offers its customers a modern and secure alternative to traditional payment methods.
The move is part of a growing trend of Bitcoin adoption by merchants. According to data According to a BTC Map published in January, the number of crypto-accepting outlets has tripled in a year, reaching more than 6,000 establishments worldwide.
The integration of Bitcoin by Carrefour Express Rouen illustrates the desire of large distribution groups to adapt to new financial technologies. It also responds to a growing demand from consumers for alternative and innovative means of payment.
A step towards the democratization of Bitcoin
Carrefour Express Rouen’s initiative could have a domino effect on other local brands and businesses. It joins other notable examples in France, such as Comptoir Brunet in Lyon, which has not only integrated Bitcoin as a means of payment, but has also developed its own blockchain-based system.
The choice of the Lightning Network for transactions is particularly judicious. This second layer solution enables instant and low-cost payments, thus meeting the speed and efficiency requirements of retail commerce.
However, challenges remain. Bitcoin volatility and regulatory aspects remain areas of concern for merchants. Additionally, educating consumers on crypto usage remains a critical issue for widespread adoption.
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