Borussia Dortund (BVB) offers itself a Premium crypto partner

Their romance dates from July 2022, but they expressly stifled it for fear of making a faux pas. Borussia Dortmund and Coinbase have signed a 6-month partnership agreement. This will allow him to promote the American cryptocurrency exchange on the German club’s pitch and screens.

Coinbase and BVB, an alliance extended and (finally) made public

Winning the hearts, or at least the attention, of billions of football fans around the world is the goal of some crypto companies. Crypto.com, for example, used the 2022 World Cup to put its brand in the spotlight.

November 2020, Borussia Dortmund received support from Bybit for the promotion of both brands.

US-based cryptocurrency exchange Coinbase has been named a partner of German football club Borussia Dortmund. »

In an article published on January 19, 2020, Handelsblatt announced a partnership agreement between Coinbase and Borussia Dortmund. The two have previously worked together since July 2022. The provisions of this contract allowed the American exchange to broadcast announcements on the video screens of the Signal-Iduna-Park stadium during home games.

The other advantage of this alliance lies in the organization of crypto-themed workshops for BVB employees.

Daniel Seifert, European Head of Coinbase, clarified that this new partnership will allow his company to broadcast advertising spots and also promote it on all Dortmund marketing channels (signs, terrain, etc.). No doubt it could reach more targets since its stadium is the biggest in all of Germany.

A context of crisis

The bear market, coupled with the collapse of several crypto exchanges, has contributed to the proliferation of divorces of all kinds between former partners. This is particularly the case of the Miami Heat and FTX who had to end an alliance supposed to last 19 years.

For fear of seeing such a situation happen again, Borussia Dortmund and Coinbase preferred to remain silent about their joint adventure. Moreover, this recent strengthening of the partnership may end in June 2023.

BVB is a “ listed association » and which imposes itself « special requirements “says its managing director Carsten Cramer. Besides, Coinbase is not in top form either. Indeed, it has just laid off 950 employees recently. Also, its downgrading by Moody’s won’t help matters anytime soon.

Receive a digest of news in the world of cryptocurrencies by subscribing to our new service of newsletter daily and weekly so you don’t miss any of the essential Tremplin.io!

Similar Posts