The creative economy is booming. According to specialists, it should reach more than 100 billion dollars. However, creators believe that their relationships with their users are “locked” to specific platforms. Fortunately, the blockchain makes it possible to unlock this kind of lock. Blockchain can indeed help creators achieve their main objective: connecting wallets and sharing them (especially on Facebook and Instagram).
Blockchain will help creators design NFTs and sell them directly on Instagram
We all know that Instagram is currently about to launch a marketplace for NFT. Thanks to the blockchain, creators can therefore use Instagram to sell, for example, an entry ticket in the form of NFTs for a given event.
This is a possibility that allows creators to establish direct and more profitable relationships with their public. More concretely, it is an advantageous solution allowing creators to easily monetize their work.
The case of Solana: an example that proves the undeniable effectiveness of the blockchain
After Meta said creators could create their own NFTs on Instagram and sell them directly to fans, Solana joined the ranks. Indeed, Solana Phantom wallets are now integrated on Instagram and Facebook.
Moreover, according to the article by beincrypto.com, the price of Solana (SOL) rebounded 4% after this Instagram integration. This proves that adopting Web3 technology, like blockchain, is beneficial for creators.
As Stephane Kasriel stated, Meta is on a mission to help creators monetize their creations. To do this, Meta will continue to explore ways to integrate blockchain as well as digital assets into meta technologies. But above all, Meta will deploy the means to make them easier to use, both for creators and for users.
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