Bitget, one of the world’s largest cryptocurrency exchanges, has announced a series of marketing campaigns featuring Lionel Messi. To celebrate the 2022 World Cup, Bitget has unveiled a video in partnership with the Argentinian soccer legend. With $20 million invested in campaigns and rewards, Bitget aims to provide users with attractive rewards while helping to improve public sentiment and trust in the cryptocurrency industry.
Bitget announced its partnership with Lionel Messi during his ad campaign Perfect 10 at the end of October, receiving an enthusiastic reception from the general public, the Bitget community and partners. The platform subsequently launched a marketing campaign titled “ Make it Count during the 2022 World Cup period, with a new video and a series of impressive marketing plans.
In order to share with users its enthusiasm for football, Bitget has organized competitions and activities on the theme of the World Cup. The rewards to be won could be a football shirt signed by Messi and a million BGB for example. Continuing with the theme of the FIFA World Cup, Bitget also hosts a biannual derivatives tournament, the KCGI, with a prize pool of up to 100 bitcoins (BTC), and made up of very popular fan tokens. The excitement generated by the World Cup helps to facilitate the connection between the crypto universe and the sports world. With this in mind, Bitget is actively working to help reassure investors, while benefiting users from various initiatives.
Five-time World Cup participant and seven-time Ballon d’Or winner Leo Messi says: I want to thank Bitget for bringing me into the world of cryptocurrency trading with such an exciting campaign. I like the concept of the video” make it count“, which is about having a vision and sticking to it to chart a new course in the industry. It’s important that everyone invests responsibly in protecting themselves, and it’s reassuring to see that Bitget takes this seriously by implementing a series of protection initiatives. »
Gracy Chen, Managing Director of Bitget, comments: “ Bitget is committed to the future of cryptocurrencies and Web3. The bear market does not prevent us from continuing to achieve our objectives of becoming one of the top three cryptocurrency platforms in the world within three to five years. Due to the collapse of a few cryptocurrency giants this year, consumer confidence has dropped greatly, and that is why we are stepping up our efforts on both product and marketing to show our dedication to establishing the best social trading experiences for our users. »
” Partnering with the GOAT inspires us to perform at our best, and the World Cup is the perfect time to remind us of the importance of training hard, building selflessly, to shine when the time comes. We want to honor the spirit of football in the world of cryptocurrencies, and we are ready to continue investing in the ecosystem even when times are tough. “, she adds.
Earlier this month, Bitget implemented a few initiatives to build trust and show credibility to consumers, including launching a $5 million Capitalization Fund and increasing the amount of its Protection Fund to $300 million. . The platform also announced the expansion of its global strategy with an entity registered in Seychelles, as well as the adjustment of its hiring plan, aiming for a team of 1,200 members by the end of the first quarter of 2023.
About Bitget
Established in 2018, Bitget is a top five cryptocurrency exchange in the world. As main functionalities, Bitget offers innovative products and social trading services, thus offering its services today to more than 8 million users in over a hundred countries around the world.
True to its philosophy Better Trading, Better Life Bitget is committed to providing comprehensive and secure trading solutions to users around the world. The platform aims to increase the global adoption of cryptocurrencies by collaborating with renowned partners, including the already mentioned Lionel Messi, the mythical Juventus of Turin, as well as in the field of e-sports with PGL Major and the enormous organization TeamSpirit.
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