In 2025, bitcoin is not just a store of value. It has established itself as a central tool in digital payments. According to a Coingate report, it once again dominates the market with 22.1% of transactions, driven by growing enterprise adoption. This renewed interest marks a strategic turning point. Crypto no longer remains on the sidelines, it is now integrated into real economic flows.
In brief
- Bitcoin regains its place as leader in cryptocurrency payments with 22.1% market share in 2025, according to Coingate.
- Companies now use BTC for much more than cash payments: settlements, treasury, partnerships.
- Litecoin, TRON and Ethereum are also experiencing growth, in particular thanks to their technical specificities and targeted uses.
- Europe dominates payment volumes, but countries like Nigeria or the Netherlands stand out for their dynamism.
Domination through use
Bitcoin closed the year 2025 with 22.1% market share in crypto payments, regaining first place according to a Coingate study, despite falling below $90,000.
This renewed dominance can be explained by a change in uses. “Rather than being solely a means of payment at the checkout, crypto has become rooted in the daily flows of businesses”, underlines the report.
BTC is thus establishing itself as a multifunction tool, used as much to receive customer payments as to settle balances or manage cash flow. Its strength lies in the combined efficiency of its main network and the Lightning Network, which constituted the most requested payment infrastructures over the year.
Several other assets also gained visibility over the year, without eclipsing BTC:
- Litecoin remained the third most used crypto, with a temporary surge to second place mid-year;
- TRON (TRX) saw its overall share rise from 9.1% to 11.5%, accounting for 58.5% of payments made on its own network;
- Ethereum grew from 8.9% to 10.6%, reinforced by its use in stablecoin transactions and the growth of its Layer 2 solutions such as Polygon, Arbitrum and Base.
Crypto, treasury and B2B payments: the other mutation
Beyond market shares, it is the behavior of companies towards cryptos that is undergoing a fundamental transformation.
According to Coingate, the crypto settlement rate increased from 27% to 37.5%, reflecting a growing desire among merchants to maintain their holdings in crypto or stablecoins, rather than instantly converting them to fiat.
This trend marks a turning point. Thus, cryptos are now considered as a value management lever, and no longer just as a transactional tool. Companies also use BTC, ETH and USDC to pay their service providers, partners and affiliates, integrating crypto into their outbound payments strategy.
This shift is not limited to the typology of payments. It also manifests itself geographically, with a clear domination of Europe, followed by North America, Asia, Africa and South America. The United States remains in the lead in volume, but the Netherlands has joined the top three, while Nigeria confirms its status as a dynamic market. In economies under pressure or with strong digital adoption, crypto is seen as a structural alternative to traditional banking systems.
As uses evolve and companies integrate crypto into their financial management, institutional portfolios are strengthening their position. This dynamic confirms a lasting transition: bitcoin, and more broadly cryptos, are establishing themselves as credible components of the global economy.
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