Asics, a Japanese clothing brand, has just made an unprecedented announcement. Indeed, the manufacturer would plan to set up a new collection of shoes with the help of STEPN. This brand new running shoe is part of the ASICS X SOLANA UI collection. The particularity of these sneakers is that their marketing will integrate the Web3. By acquiring GT-2000 11 running shoes, the consumer offers the right to win an ASICS x STEPN GT-2000 NFT in unlimited edition.
Asics hits hard with its new shoe collection
Today, Japanese clothing manufacturer Asics made an announcement that is sure to please Web3 members. This is the launch of the collection ASICS X SOLANA UI. Invited to comment on this news, Joe Pace, the CEO of the brand, did not deny that this action was a bit strategic. Because many people today are attracted by Web3. The idea would therefore be to encourage people to have a certain physical presence.
According to Joe Pace, it was time for Asics to try to get closer to the Web3 community. This merger required innovation by telling the story of the company in such a way as to arouse enthusiasm. Admittedly, these shoes are intended primarily for members of the community, but anyone could easily abhor them. The other peculiarity with these GT-2000 shoesis that they will be available for pre-order.
To do this, it will simply be necessary to order in a 5 day limit, from November 4 to 8. It will be necessary reserve the coquette of $200 to purchase one of the two models available. This pricing is for people using USDC only. They will have to make the payment through Solana Pay. As for the design of the shoes, it would be inspired by Solana in reference to the interconnection that there would be between computers, telephones and physical activities.
Conclusion
Arrangements would have been made so that at the time of purchase of the shoes, each customer would benefit from an ASICS NFT badge. It’s actually a digital collectible that provides direct access to upcoming ASICS rewards and experiences.
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