The American exchange Coinbase is taking a new step in the democratization of crypto assets by integrating Apple Pay as a means of payment in third-party applications. This significant advancement now allows users to purchase cryptocurrencies directly from their favorite applications.
A revolutionary integration to simplify the purchase of cryptocurrencies
Coinbase recently unveiled its new Coinbase Onramp service, which allows app developers to natively integrate the purchase of cryptocurrencies via Apple Pay. This innovation addresses a crucial market need, where until now, users had to juggle multiple platforms and incur additional fees to convert their dollars into crypto.
Integration is part of the Coinbase's overall strategy aimed at simplifying access to cryptocurrencies for the general public. By allowing the use of Apple Pay, a payment method already familiar to millions of users, the exchange removes a major barrier to entry into the crypto market.
This initiative also represents a notable change in the relationship between Apple and the crypto industry, historically marked by a certain distrust on the part of the technology giant.
A favorable context for crypto adoption
This merger between Coinbase and Apple comes in a particularly favorable context for the crypto industry. Bitcoin is reaching historic highs of $100,000, driven in particular by the prospects of more favorable regulation under the new administration.
Brian Armstrong, CEO of Coinbase, who has previously criticized Apple's lack of openness towards cryptocurrencies, sees this integration as an important victory. It marks a radical change compared to 2019, when Apple explicitly prohibited the purchase of crypto via its credit card.
Tim Cook, CEO of Apple, had also hinted at this development during an interview in 2021, revealing his personal interest in cryptos while maintaining a cautious approach for his company.
The integration of Apple Pay into Coinbase Onramp represents a major step forward for the crypto ecosystem, promising to facilitate crypto adoption by a wider audience while boosting the legitimacy of this emerging asset class.
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