In exclusive collaboration with Bugatti, Adidas is preparing the launch of an innovative pair of football boots. This unique model will be accompanied by a digital copy in the form of an NFT.
A pair of designer football shoes from Adidas and Bugatti
Adidas and Bugatti join forces to create a pair of football boots that pushes the boundaries of design. This exclusive collection takes Adidas’ popular X Crazyfast as a basis while incorporating distinctive Bugatti elements. The Bugatti Grand Prix and Bugatti Chiron models particularly served as inspiration, giving these shoes a touch of automotive luxury.
The shoes feature two meaningful sentences :
- “Impossible is Nothing”,
- “Create the Incomparable.”
They symbolize Adidas’ commitment to performance and Bugatti’s vision in the production of hyper sports cars.
THE semi-transparent monomesh in the middle of the shoe incorporates the Bleu Bugatti signature. It recalls the emblematic color of Bugatti’s first Grand Prix cars. The timeless Ettore Bugatti badge adorns the rear of the shoe, paying homage to the brand’s founder.
Football stars Rafael Leao and Karim Benzema will wear these shoes for the first time on the ground in November 2023.
Sale linked to an NFT of shoes on Web3
What sets this collaboration apart is the integration of Web3 and NFTs. The X Crazyfast Bugattis will be auctioned via the Adidas Collect Web 3 platform, from November 8 to 11. Fans will be able to bid:
- using Ethereum (ETH) crypto,
- via the MoonPay payment service (for those less familiar with crypto currencies).
Each winner will receive an exclusive digital shoebox, exchangeable from November 13 for a physical pair and a digital copy (in the form of NFT). This innovative approach guarantees an equal chance for all Adidas and Bugatti fans around the world to acquire one of the 99 pairs in this limited collection.
The Adidas-Bugatti collaboration is an example of a successful merger between the physical and digital world (including NFTs). It also highlights crypto as a key player in retail.
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