The NFT market has just signed its second best month of the year, with $ 574 million in sales in July, an almost unexpected record. If the number of buyers decreases, the average value climbs and the collections on Ethereum fly away. A simple rebound … or the beginning of a new more selective cycle?
In short
- NFT sales reach $ 574 million in July, the second highest level of 2025.
- The average transactions value has climbed to 113.08 dollars, a summit for six months.
- Ethereum dominates with 275.6 million dollars in sales, up 56%.
- Cryptopunks and Pudgy Penguins lead dance with exceptional performance.
The NFT find their sparkle with $ 574 million in sales in July
The NFT market has experienced its best month in July 2025 since the start of the year, with $ 574 million in recorded sales. It is a remarkable increase of 47.6 % compared to the 388.9 million in June, which places this month in the second annual row, just behind the peak of January at 678.9 million.
But behind this high increase in the value exchanged Hides a more nuanced dynamic. The total number of transactions fell 5.5 to 5 million. An apparently contradictory drop, but which actually reveals a change in behavior of investors.
The latter now favor rarer and better valued active ingredients, as evidenced by the average price per NFT, which leaps to $ 113.08, a record for six months.
This evolution reflects an increasing maturity of the market. The time of impulsive purchases of collections without substance seems to be over. Collectors now focus their attention on projects with cultural, artistic or technological legitimacy.
This tightening of demand explains the decrease of 17 % of the number of unique buyers, fell to 713,085, while the number of sellers increased by 9 %, reaching 405,505. The imbalance between buyers and sellers illustrates this natural selection phase within the market.
Finally, the global capitalization of the sector is currently around $ 8 billion, according to NFT Price Floor dataan increase of 21 % in the space of a few days.
Ethereum stands out as the reference ecosystem
The spectacular flight of Ether's course, up 62 % to exceed 3,900 dollars, gave an accelerator to the NFT collections based on the Ethereum blockchain.
This dynamism resulted in 275.6 million dollars in sales in July, a monthly increase of 56 %, confirming the domination of Ethereum in the universe of NFT.
This supremacy is no coincidence. The ten most valued collections on the market all operate on Ethereum, making it the undisputed reference of the NFT Premium.
Cryptopunks retain their leading position with $ 69.2 million exchanged over 30 days, followed closely by the Pudgy Penguins, which display $ 55.5 million.
The performance of Pudgy Penguins deserves a special mention: their floor price flew by 65.44 %, even surpassing the legendary cryptopunks in terms of growth.
This feat eclipses the results of other historic giants such as the Bored Ape Yacht Club (BAYC) or the mutant Ape Yacht Club (Mayy), now relegated to the background.
Bitcoin and Polygon complete the most active blockchains' podium with 74.3 and $ 71.6 million in sales respectively. Cardano is distinguished by its growth of 102%, while Solana displays more modest gains of 8%.
This hierarchy confirms the dominant position of Ethereum, which combines technical solidity, liquidity and cultural recognition.
More broadly, this NFT market resurgence is part of a bullish movement of the crypto ecosystem, marked by the renewed interest in altcoins. The Swiss bank Sygnum even anticipates the imminent arrival of the Altseason, evoking “a major rotation of capital” towards alternative projects.
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